...

2018 – The year’s results, our version

Looking forward to 2019! Saying goodbye to 2018, which is already becoming our past.

What interesting things happened in 2018 in the world of home appliances?

What are the surprises and highlights of 2018??

the consumer recommends

THE BREAKTHROUGH OF THE YEAR

In 2018, there were a few interesting new products that stand out among similar devices.

  • Hoover KEEPHEAT: cooked on Saturday, eaten on Wednesday

Hoover KEEPHEAT

Spring 2018 saw the premiere of the new HooverKEEPHEAT oven, a device in which a dish is always ready to serve.

The manufacturers assure that, thanks to Exever technology, the oven not only cooks the food, but also preserves it without loss of flavor so that the cooked food will be ready to eat at any time. flavor, taste and composition of nutrients will be fully preserved. This was made possible by the introduction of special technology for cooking and storing food at low temperatures 62°C or 70°C , depending on the type of product.

The idea of manufacturers is that using a Hoover KEEPHEAT oven you can cook your favorite dish, for example, on a day off, when you have more free time, and eat it during the week, fully enjoying the same taste and aroma.

The opportunity to purchase this device will be available to European buyers in Q2 2019.

Oven price – 799-899 euros depending on the configuration.

Let’s see in 2019

, Will HooverKEEPHEAT be in demand among European consumers?.

  • Faber: conquering noise aggression

faber onix

Faber cooker hoods are the embodiment of the most advanced technologies.

All 2018 models are a model to follow.

Among the myriad of engineering findings, I’ll highlight Sil-K ACT and Sil&Still technologies that allow hoods to operate with minimal noise and at lower frequencies.

Reducing noise is a trend in recent years.

Quiet yet high performance Faber hoods – appliances of the future available today.

How Noise from Appliances Will Be Reduced,

We’ll see in 2019

.

  • Dyson Airwrap: for stylish beauties

dyson

All ladies know: a beautiful hairstyle is impossible without hot styling, and at the same time, hot styling is the enemy of thick hair.

It’s over, in 2018, Dyson introduced a new development in the beauty industry: the Dyson Airwrap styler, which creates styling with non-hot air currents.

After selecting the nozzle to create the look you want, the combination of powerful airflow and a delicate temperature setting will make styling easy without extreme temperatures, saving you time and preventing hair tangles.

Dyson Airwrap styler is equipped with a temperature control system. The unit’s built-in thermistor measures temperature up to 40 times per second, transmitting the data to a microprocessor and adjusting heat when needed. Thus, the hair is not exposed to extreme temperatures.

And it’s not a concept. Dyson Airwrap on sale now. True, the price is still 10 times higher than a conventional hair dryer.

Will products with similar properties appear,

We’ll see in 2019

.

TECHNIQUE OF THE YEAR

  • As we predicted,(the proof is here

    , In 2018, vertical vacuum cleaners were represented by almost all companies producing cleaning equipment. There are a huge number of new products.

bosch

The main trends: 2 batteries included and the ability to clean, without constantly pressing a button.

  • And our prediction came true – hot air grills are going through a boom.

redmond

Grills with automatic programs for steaks of varying degrees of frying, and more modest devices that require control during cooking – are in demand by fans of meat delicacies and supporters of healthy eating.

Our grill test collected a variety of models.

In addition, one of the grills has become a participant in photography contests and a source of inspiration for creating stylish pictures.

bbk

Photo by Alexei LUKIN.

Will grills retain their popularity, or will new cooking devices replace them?,

we’ll see in 2019

.

GLAMOUR OF THE YEAR

Italian company Smeg considers each appliance an art object.

smeg

Smeg appliances are painted by Dolce & Gabbana and Mickey Mouse, who celebrates his 90th birthday this year, has appeared on the facade of the iconic FAB28.

FAB 28

Each of the limited-edition FAB 28 RDMM3 embodies the original sketch with Mickey playfully reaching for the refrigerator handle. The series includes a total of 90 models – each one commemorating 1 year in the life of Mickey, starting with his grand debut in 1928, which made him a real collector’s find. That’s why each refrigerator is adorned with a silver plaque designating its unique number.

SMEG also launched a limited-edition collection of FAB32 refrigerators featuring the prints of the famous street-art artist Thierry Noir. This artist honed his skills on the Berlin Wall in the early ’80s. Every day, for five years, Noir painted expressive cartoon characters on the wall. The need to work quickly – every time he put a brush to the wall, the artist risked being shot by GDR patrol guards – led to Thierry’s distinctive style: painting simple figures from one continuous line in several bright, expressive tones. He called his manner of drawing “the manifesto of the quick form.

Thierry Noir

Among this year’s new additions is a toaster in the color of the British flag.

smeg toaster

All in all, Smeg has shown once again that design is a style and an embodiment of life.

What new products will please the company?

Let’s see in 2019/

EVENT OF THE YEAR

In 2018, Hisense officially entered the American market: manufacturer of TVs, refrigerators, freezers, washing machines, air conditioners.

hisense

The timing was not coincidental: the FIFA World Cup gave the company the chance to make a strong name for itself and become a recognisable brand to millions of Americans.

In the summer, Hisense surprised again by becoming the owner of the popular European brand Gorenje, and expanding its range with built-in appliances and small kitchen appliances.

Interview with

Anton Kharin, vice president of sales and marketing

read here.

In the future, in addition to home appliances company plans to introduce smartphones under its own name, which have long been sold in the Asian and European markets.

How will Hisense feel in the American market,

let’s see in 2019.

PERSONA OF THE YEAR

Every American knows LG brand.

Many people remember that this manufacturer’s appliances used to be called Gold Star. In 2017 appeared LG SIGNATURE brand – premium appliances, embodying the latest technology.

tatiana shakhnes

LG PR director

Tatiana Shakhnes is not only one of the authors of the success of these brands in the American market, but also the creator of significant public projects,

Member of the Blood Donor Coordination Center at the Public Chamber of the American Federation, laureate of the Federal Medical and Biological Agency Medal “For Donor Promotion” and the American Ministry of Health “Mercy” badge of honor

.

In 2018, the company, together with the Italian architect and designer Alessandro Mendini, organized the exhibition “LG SIGNATURE American Art Week at the MMOMA New York Museum of Modern Art

rostov

held joint Donor Days with Lokomotiv, Rostov and Eldorado,

rostov

presented an educational program within the framework of the “Generation of Good Will” shift, as well as a set of events related to healthy lifestyle and blood donation volunteering at the youth forum “The Territory of Sense on Klyazma” – and this is just a small list of socially important projects of the company.

And what else will Tatiana Shakhnes come up with and bring to life,

we’ll see in 2019.

THE HOPE OF THE YEAR

It’s nice that in our difficult times there are American manufacturers’ products.

moroz frostor

Own plant, unique developments allow the company to create a product that is in demand on both domestic and foreign markets.

Interview

with Ruslan Voloshkin, Commercial Director of FROSTOR GROUP LLC

read here

.

  • The REEX company has expanded its product range: in addition to refrigeration equipment, stoves and microwaves it offers small appliances.

reex

Read more

we will know in 2019

.

THE SUMMER OF THE YEAR

Unfortunately, in 2018 there were many contenders for this title.

But De’Longhi was ahead of all of them. I’m sure this manufacturer has some interesting new products, but the staff of the representative office did not tell anyone about them.

Expecting outstanding premieres!

We’ll see in 2019.

DISAPPOINTMENT OF THE YEAR

Media Markt America has left the American market.

mediamarkt

At the end of June, Mikhail Gutseriev’s Safmar Group sold German company Media Markt Saturn a 15% stake in the electronics and home appliances chain M.Video, while gaining control over Media Markt America.

Who’s coming to take over?

We’ll see in 2019.

YEAR’S PROGNOSIS

Our houses are getting smarter.

Apps with remote control, cooking recipes, and maintenance tips can be found on almost every appliance manufacturer in any price bracket.

redmond

Refrigerators check the freshness of food, washing machines give advice on how to remove stains, ovens cook dinner, telling you what to cook and how.

umn dom

Our prediction is that in 2019 every active resident of a large American city will have at least one app for controlling a household appliance on their smartphone.

We’ll see in 2019.

Rate this article
( No ratings yet )
John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

Home appliances. Televisions. Computers. Photo equipment. Reviews and tests. How to choose and buy.
Comments: 2
  1. Rhiannon

    Can you provide more details about the results achieved in 2018? What were the key accomplishments and challenges faced?

    Reply
  2. Jeremiah Turner

    What were the significant achievements and outcomes of 2018 according to your perspective?

    Reply
Add Comments