Sharp TVs: 70 on LCD panel glittering with gold

Sharp presents a new size of LCD TVs in America – 70 inches! But the road to market with a diagonal screen size equal to human height 177cm was not an easy one.

In late 2007 and spring 2008, Japanese and Korean companies, which are co-owners of the plant 7-generation production of LCD panels, introduced in America, each its own model of 70-inch TV. The price of the Japanese model exceeded $60,000, while sales of the Korean model started at over $55,000.

Few people thought this price was fair and bought the novelty.

In autumn 2009 Sharp built in Japan the most modern plant for producing large 10th generation LCD panels with UV2A technology, which allowed Sharp to start selling 60″ TV sets at a much lower price than its 65″ model of 2006 at the beginning of 2010. Sales of 60-inch LCD TVs first began in North America, and by the end of 2010 – in Europe and America.

In Spring 2011 Sharp AQUOS QUATTRON, the first 70-inch LCD TV LC-70LE732U launched in the US and Canada for $3799.99 plus sales tax. The model has a frame rate of 120 Hz, American ATSC/NTSC tuners, is powered by American 110V/50 Hz and has a 1 year warranty.

Sales of large diagonal LCD TVs 60 inches and larger in North America have been very successful, with Sharp plans to sell more than one million such TVs in that region by the end of fiscal 2011.

Building on the success in the US, in February 2012 Sharp launches the first 70-inch model of a Sharp LCD TV in Europe and America.

“The screen area of a 70-inch diagonal LCD TV is staggering. It is three times larger than the screen area of a 40-inch TV! In 2012 it makes sense to move your 32 or 40 inch TV from the living room to another room and buy a modern 70 inch screen in the living room to watch high definition movies and games of the EURO 2012 championship on it,” says Alexander Sivolap, Product Marketing Manager of Sharp Electronics America.

What are the top reasons to buy this model?

The ability to view material in 3D and 2D

The best picture quality thanks to the Full LED backlight

QUATTRON – more colors, brighter picture

AQUOS NET+: Built-in browser and Wi-Fi, home networking support

USB media player allows you to play media files of popular formats from flash drives and external hard drives.

Advantages of the LC-70LE835RU compared to the LC-60LE830RU:

• 70″ screen diagonal. 33% larger screen area than that of a 60-inch TV.

• Full LED backlighting instead of Edge LED backlight.

The advantages of the LC-60LE830RU model compared to the LC-70LE835RU model:

• Optional 15W subwoofer

• Ability to make Skype video calls

• Touch buttons on front panel

• Main power switch

• Thickness of 26.4 mm at the thinnest part instead of 51 mm

• Rotating Stand.

LCD panel

The LCD TVs of the new series feature an X-Gen panel manufactured with UV2A technology at Sharp’s 10th generation factory in Japan. LCD panels resolution – Full HD 1920×1080 .

Scanning LED B/L

200 Hz scanning backlight to reduce crosstalk between left- and right-eye image fragments.

FRED Frame Rate Enhanced Driving technology makes it possible to drive LCD panel pixels at 200 Hz, using only one conductor per pixel instead of two. This approach increases panel aperture by 10% and halves the number of control chips.

UV2A

Sharp applied a proprietary UV2A UltraViolet-induced Multidomain Vertical Alignment technology in the production of LCD panels for new TV series that allows liquid crystal molecules to be precisely aligned in the direction of UV radiation.

A unique feature of UV2A technology is the formation of a micro structure through a polymer film on the surface of the glass. Polymer chains that protrude above the surface can be photometrically aligned by UV.

With this knurled microstructure, the alignment of the liquid crystal molecules can be controlled with very high precision. This system allows you to adjust the angle of the liquid crystal molecules as small as two nanometers, with accuracy measured in picometers.

UV2A technology made it possible to create LCD panels

1 5,000:1 static contrast ratio, 60% higher than traditional LCD panels.

2 transmitting 20% more light.

QUATTRON – four primary colors – RGBY

The essence of Quattron technology is to add a fourth yellow Y to the three primary colors RGB , which increases the number of subpixels by more than 30% from around 6 million to around 8 million 1920x1080x4 and therefore increases the color gamut, allowing for a more natural display of sparkling gold or Caribbean azure.

Yellow now becomes a primary color and no longer needs to be a combination of red and green.

The addition of a fourth, yellow sub-pixel significantly increases image brightness and reduces panel power consumption.

In order to allow an RGBY display to optimally display colors from an RGB source, the new TVs have an RGBY converter, which is an element of the LCD controller. This converter analyzes the input video signal in real time and automatically converts the yellow color information contained in the RGB-code source into RGBY-code display.

FULL LED backlight

Full LED backlight gives a higher quality of picture thanks to the even placement of LEDs behind the screen plane.

TV tuners

In addition to the SECAM analog TV tuner, there are digital terrestrial DVB-T , cable DVB-C and satellite DVB-S/S2 TV tuners. Can receive programs from up to four satellites through the DISEqC multi-switch.

Digital TV tuners allow you to receive programs of standard SD and high HD resolution with audio mono, stereo or surround sound, encoded by Dolby Digital Plus, which supports data rates of up to 6 Mbit per second.

Sound

10 W x 2 left and right stereo speakers at the bottom of the case.

The proprietary Auto Volume Control system allows you to hear no volume variations when watching commercials, as well as when switching between channels or different signal sources.

Clear Voice increases the volume of the voice so that monologues and dialogues can be heard better.

The new series has an optical digital audio output for connecting an external amplifier receiver .

AQUOS NET+

In order to use the Internet, you must have a wired or wireless modem. Modem and TV are connected via wired LAN cable.

To connect the TV wirelessly to a modem router you need to connect the included USB adapter WN8522D that supports IEEE 802 standard to the USB input of the TV set.11 a/b/g/n.

This USB adapter supports wireless security technologies WPA2-PSK, WPA-PSK, WEP, WEP64, WEP128, TKIP, AES, and is designed for indoor use only.

Opera browser is used to access the Internet. In the browser window, you can use the virtual keyboard to type the address of any website.

The AQUOS NET+ menu has several pre-installed widgets, which adapt popular websites for watching on TV: YouTube, Dailymotion, Zoomby, iConcerts, Twitter, FunSpot, Screendreams.

With AQUOS NET+ it is possible to rent movies for viewing on appropriate sites. To download movies you must insert an SDHC memory card with a capacity of 4 GB or more Class 6 into the appropriate slot on the body.

Home network

As a member of the DLNA Digital Living Network Alliance , Sharp’s new LCD TVs support the DLNA standard, which allows home computers, TVs, and cell phones to share a digital network so that one device can play back media content videos, photos, music recorded on the other.

Home local area network IP-network acts as environment for transmitting media content. DLNA-compatible devices can be connected to your home network via a modem or router by cable Ethernet or wirelessly Wi-Fi .

File formats playable in home network:

• video – wmv, asf, mp4, mov, avi

• photo – jpeg

• music – LPCM, mp3.

Convenience

Manual picture adjustment

Use the menu to set the desired levels of screen backlighting, contrast, brightness, color saturation, hue, sharpness.

The desired color scheme can be adjusted in six colors – three primary RGB and three secondary C cyan , M magenta and Y yellow colors, as well as setting the color temperature and other additional parameters.

AV modes

Instead of manually adjusting the picture parameters in each case you can use the twelve preset modes that can be selected with the AV mode button on the remote control: nine modes for 2D picture dynamic fixed, dynamic, standard, movie, game, PC, custom, x.v.Colour, auto and three modes for 3D pictures Standard 3D, Movie 3D, Game 3D .

In “game mode” you can display the elapsed time every 30 minutes.

In “auto” mode, the TV sets the appropriate option from the menu “AV Mode” automatically depending on lighting conditions and the type of program you are watching.

Mode x.v.Colour is only available if the “x” signal is received.v.Colour” via HDMI input. Standard x.v.Colour or xvYCC defines a color space that is 1.8 times larger than the traditional sRGB color space. Fixed mode “x.v.Colour” should be used when you connect an HDMI HD camcorder, an AVCHD recorder, or a PlayStation3 video game console to your TV.

Widescreen modes

Depending on the image resolution, newer TV series allows you to select from several widescreen picture modes via menu or by pressing the appropriate button on the remote control.

When viewing an SD Standard Definition picture, you can choose from six of these modes Normal, 14:9, Panorama, Full, 16:9, 14:9 .

When watching high definition pictures HD, High Definition you can select “full” mode display with enlarged screen size, cropped edges , “screen reduction” mode display with reduced screen size when receiving 720p signal or “streaky” mode displaying the image with the same number of pixels on the screen in case of receiving 1080i/1080p signal .

Four widescreen modes are available when watching images on a connected PC: Normal, Cinema for letterbox picture stripes may appear at the top and bottom of the screen in some programmes , Full, Spot.

Home” and “Department Store” modes

If you select the “Department Store” option instead of “Home” when presetting the TV, the TV will switch to AV mode “Dynamic Fixed. Many of the picture settings will not be available.

The “Demo” submenu becomes available in the “Department Store” mode, where you can select six demo videos:

1 Quattron technology demonstration

2 Demonstration of Sub Pixel Control technology

3 200Hz scanning backlight demonstration

4 3D demonstration

5 AQUOS NET Demo+

6 Basic performance demonstration

Desktop stand

Non-swiveling table stand weighing 3 kg is included. That’s more than twice the weight of the turntable that comes with a number of other Sharp televisions.

Features

3D playback

3D video viewing requires a 3D Blu-ray player and 3D glasses AN-3DG10 and AN-3DG20, sold separately .

The glasses via an IR channel is synchronized with the TV image.

It’s possible to convert 2D images to 3D and watch 3D movies in 2D mode.

USB Media Player

Flash memory or external hard disk drive can be connected to USB inputs for watching digital video, digital picture in jpeg format including slide show and listening to music in mp3 format.

USB input supports FAT/FAT32/NTFS file systems and allows playback of video files recorded in DivX HD codec, avi, mkv, wmv, asf, mp4, mpg, mov, mpeg video formats.

Time Shift

Time shift function is realized by external USB memory connected to the USB input. The memory device must have a minimum capacity of 1GB. External hard drive can not be used as USB drive for time shift mode.

This function only works for recording programs in digital and does not work for recording analog TV SECAM or watching video from an external source.

Terminals

The LC-70LE835RU has four HDMI inputs Ver. 1.4a , three USB inputs, full-size component, composite analog video inputs, SCART terminal.

HDMI inputs are on the left side, analog inputs are on the rear.

The first HDMI input has an ARC Audio Return Channel , allowing it to be used as a digital audio output.

Three USB 2 inputs.0 have different purposes:

• USB 1 for reading data, Time Shift, downloading new firmware or Skype camera

• USB 2 for external HDD connection

• USB 3 for connecting a USB Wireless LAN adapter

Two antenna connections one for DIN size terrestrial/cable TV one for satellite dish, F-connector

Using the Ethernet terminal, you can connect your TV to your home network or the Internet.

AQUOS Link allows you to use your TV remote control to control a BD player connected by HDMI. This feature uses pin 13 of the HDMI connector, which transmits CEC Consumer Electronics Control information.

All four HDMI inputs support Silicon Image InstaPort technology. This technology allows only one HDCP authorization when connecting the source to the TV. Further, when switching to one of the HDMI inputs, you no longer have to wait 4 to 7 seconds, switching to the appropriate source will occur in about a second.

RS-232C input is available for the TVs to successfully function as part of a smart home.

PC connection

You can connect the PC to the TV with either an analog VGA video cable D-Sub or a digital video/audio cable with HDMI. At the same time supporting the resolution of the output video card from 640×480 VGA to 1920×1080 1080p .

Firmware

Firmware updates are available directly from an Internet connection. The firmware update file can also be downloaded to flash memory from the sharp website and flash via the USB input.

Wall Mounts

For wall mounting you can buy the brand-name AN-52AG4 separately.

Power Consumption

Sharp AQUOS Quattron televisions offer ultra-low power consumption. Quattron panels with the AQUOS LED backlight system are some of the most energy efficient LCD panels in the world. LC-70LE835RU Power Class: A+.

Warranty and builder

All Sharp LCD TVs officially exported to America come with a full 3-year warranty. Shelf life is 7 years from the production date.

Final assembly of the new models at Sharp’s factory in Poland.

Appearance

Thickness of the body ranges from 51 mm at the thinnest part to 89 mm at the thickest part in the stand mounting area.

Indicator of standby mode standby is made in the form of a pyramid.

The LED lamp in the center of the lower frame is illuminated and can be turned on at any time during viewing or in standby depending on the menu setting. The pyramid color is white when watching 2D images and blue when watching 3D images.

Accessories included

Desktop stand

Remote control with batteries

Initial installation guide on paper

E-Manual: manual on flash drive, pdf files for PC and jpg files for TV .

Wi-Fi USB adapter WN8522D

Accessories to be bought separately

Wall Mounting Bracket Model AN-52AG4

Active 3D glasses AN-3DG20

Suggested retail prices:

LC-70LE835RU – 249,900 Dollars.

Sales start: February 2012.