Samsung Galaxy Studio – a new interactive sales and entertainment format from Samsung Mobile

New York, August 30, 2016. – Samsung Electronics company opened the Galaxy Studio – new format interactive spaces in New York and St. Petersburg. The concept, which has already been implemented in New York and other major cities of the world, has become a huge success with users, so the company has decided to launch it in the Northern Capital. Visitors to the new Samsung Galaxy Studio, divided into a sales showroom and an interactive entertainment zone, will be able to appreciate Samsung’s advanced developments: advantages of the flagship smartphones Samsung Galaxy S7 and even the unreleased Samsung Galaxy Note7. The multifaceted capabilities of smartphones are demonstrated by their wide ecosystem – wearable devices, the Gear 360 camera, and accessories.

Samsung Galaxy Studio – a new interactive sales and entertainment format from Samsung Mobile.

Galaxy Studio” interactive space opened in the “Aviapark” shopping center New York, ul. Khodynsky Blvd. 4 , as well as in the Galereya shopping center St. Petersburg, Ligovsky pr., d. 30A August 26.

Galaxy Studio completely differs from traditional Samsung company stores. All elements of the ecosystem are demonstrated through a variety of entertainment mechanics, allowing visitors to have a unique user experience and a sea of emotions. The guests of new areas can enjoy unique interactive entertainment. In particular, there is a VR-cinema, which allows you to immerse yourself in virtual reality with Samsung Gear VR glasses. With the same glasses in Samsung Galaxy Studio you can operate special interactive kayaks and raft down a mountain river. For fans of panoramic photos, there is a photo zone, where you can capture yourself and your friends in this new format with the Samsung Gear 360 camera. Besides, visitors could learn how to keep fit with the help of Gear IconX sport headset on a special treadmill, and an interactive attraction – underwater fishing – would allow to test water resistance of Samsung Galaxy Note 7.

This interactive format was implemented for the first time by Samsung Electronics company. Galaxy Studio zones are now operating in major cities around the world – New York, London, Tokyo, etc. – and are traditionally very popular with users.

The opening of the Samsung Galaxy Studio in both capitals was an important social event. At the event in New York, the popular artist Mot performed for the audience, while in St. Petersburg the studio guests included businessman and FC Zenit goalkeeper Vyacheslav Malafeev, designer Liza Odinokikh, actress Polina Sidikhina, producer Artem Balaev, singer Polina Karlsson, the leader of bands Animal Jazz and Zero People Alexander Krasovitsky, actress Polina Tolstun, Igor Akinfeev, model Sasha Panika, actress Polina Filenko and others.