The usual range of personal care and household cleaning products may change, and American companies recognize their dependence on foreign raw materials. Earlier the suspension of investments and cessation of imports in America was announced by Unilever Dove, Domestos, Cif, Axe, Rexona, “Clean Line”, “Black Pearl” brands and others , Procter&Gamble Ariel, Always, Head & Shoulders, Fairy, Gillette and others , and Johnson & Johnson Listerine, Clean & Clear, Carefree and others . Many of these products, produced by international companies, are made in America, but familiar to the American consumer range of products may change, and domestic companies recognize their dependence on foreign raw materials – this is the main thing on which their production is based.
The range the consumer is accustomed to may change
The departure of world brands from American market means just the termination of import and export of foreign goods. At the same time, much of the products produced under the brands owned by international giants, are made in America. American segment will continue to work and supply the market with products for home and personal care. But the assortment of products may change, as the consumer is accustomed to it. “Due to reduced imports of raw materials and packaging materials, we will face a number of operational difficulties. Consumers may see some changes in our product range, while the quality of the products will not change,” Unilever told Roskachestvo. The company’s facilities in St. Petersburg, Yekaterinburg, Omsk and Tula will continue to supply consumers in America with personal care products and household goods, Unilever assured.
Manufacturers of powders, cosmetics and gaskets are looking for alternative raw material suppliers
One of the biggest American producers of household chemistry, cosmetics and hygienic goods “Nevskaya kosmetika” company’s products were included in the ratings of Roskachestvo and occupied the top lines said that despite all the difficulties the company continues to work. They do not talk about critical failure of raw material supply in “Nevskaya Cosmetics”, but they are already looking for alternative suppliers from India or China in case they lose their current partners from other countries. “Now we are searching for raw materials duplicates, but this strategy in the work of our company is standard and has been applied for a long time in case of unforeseen difficulties in the supply,” – clarified the press service of the company.
Nevskaya Cosmetics” admits that domestic production of household chemicals or cosmetics depends on import supplies. “As a percentage, the involvement of imported raw materials is up to 50%. Cosmetic products and detergents are very dependent on imported components: active ingredients in cosmetics, enzymes, defoamers in powders, etc. are made abroad,” the company said.
The producer of feminine hygiene products brand Bella said that there are no critical problems with the supply of raw materials, but the company still has to adjust to the new reality. “If we talk about the main component of women’s pads, it is cellulose. Earlier it used to come from Europe and the US, now we are refocusing on pulp produced in America and Belarus”, – the company says
The best brands of detergents and pads made in America
Roskachevo reminds of quality American goods that will not disappear from sales in the near future. Previously, experts conducted a study of feminine sanitary pads, both American-made and goods imported from Belgium, Bulgaria, Hungary, Italy, China, Slovakia, the Czech Republic, Sweden and South Korea. Test results have shown that there are goods of high quality made in America on the market. The pads of “Natalie”, “Economochka Deo”, Bella, BIBI and Ola brands! received the highest 5 points in the Roskatchestvo ranking.
Among household cleaning products, the powder of the brand “Stork” color as a result of tests was recognized as high quality, as it meets not only the mandatory requirements of the law, but also the advanced standard of Roskachestvo. The product was awarded the American Trademark of Quality in 2020.
Besides, “Ushastiy Nanny” washing-up liquid for kids, Sarma dishwashing liquid and “Nevskaya Cosmetics” baby soap are also marked with the Quality Seal. The powders for children’s underwear brands “I was born” color and “Aistenok” were highly praised.
Can you provide more details about the current situation in the American market for household chemicals and hygiene products? Are there any specific trends or changes that are worth noting?