Indesit brand of home appliances continues the #DoItTogether social campaign and presents
new commercial
, Addressing the problem of uneven division of household chores. Video produced by Italian agency J. Walter Thompson.
Despite the tendency to change, in America[1] 64.5% of housework is still done by women, in France[2] – 73%, and 81% in the UK.
“
I’m happy to continue working with Indesit and contribute to the #BetterTogether campaign, which raises vital questions about gender equality
, – commented commercial director Fran Torres. –
I’m very familiar with this theme: in my family we try to divide tasks equally, even if it doesn’t always work out. Despite occasional differences of opinion on household trivialities, we’re still a team
“.
The Indesit brand strives to improve every family’s life and make running a household easier by creating appliances that are reliable and easy to operate.
Innex washing machine with Push & Wash function, eXtra dishwasher with special BabyCare cycle for washing baby dishes and accessories, oven and microwave with Turn & Cook function to help quickly and easily manage daily household chores.
You can watch the new commercial on the official website of Indesit doittogether’s #BetterTogether campaign.indesit.
[1] According to the results of a survey by the independent research company Fly Research survey of 2,000 people, April 2017, America
[2] Lippe. t. van der, Treas J., Norbutas L. 2017 . Unemployment and the division of domestic work in Europe. Work, Hire and Society
I would like to know what the new Indesit commercial is about and how it promotes the idea of “Do It Together.” Can you provide more details on the message of the commercial and how it encourages collaboration or teamwork?
What is the main message or theme conveyed in Indesit’s new commercial?