May 26, 2016., Beijing – ZTE, one of the world’s largest makers of mobile electronics, today officially unveiled its new flagship
AXON 7
Park Hyatt Hotel in Beijing. During the presentation, it was also announced that the official brand ambassador for the series of Hi-End smartphones ZTE AXON will be the world famous pianist Lan Lan.
The official brand ambassador was the world famous pianist
AXON 7 model is designed to be part of the modern technological lifestyle. All that is important to modern users – an eye-catching appearance, surround sound concert quality and high-resolution camera fits in the palm of your hand.
Adam Zeng, CEO of ZTE Mobile Devices“We are proud to have Lan Lan as the face of the AXON 7. This musician is very popular in our country and abroad. For people in many countries around the world, the Lan Lan is a cultural and musical symbol of China. The same success on the world stage is achieved by our company. AXON 7 not only reflects the refined style of the famous musician, but also embodies the technology, which will be appreciated by fans of high-quality sound. During its development, which involved a team of music professors, we set up a dedicated acoustic laboratory to help us achieve maximum sound quality. We are confident that the AXON 7 will be the choice of both corporate users and those who appreciate excellent sound quality always and everywhere.
Design inspired by high-end cars
The demand for sleek, yet tech-savvy devices is exploding all over the world. ZTE Mobile Devices chose BMW Group’s Designworks to create this design. Together, the two companies created a perfect outline, which combines aesthetics with functionality.
The priority of development was the interaction between the user and AXON, so handling the novelty is truly intuitive. Designworks optimized the authentication process in AXON 7, making it easier and more natural. To the user
Just put your finger on the back cover in the most convenient place. The scanner is positioned to minimize the chance of dropping the smartphone or getting the camera dirty.
A slim body with smooth outlines is easy to hold and convenient to carry. Stylish, practical and comfortable design of the AXON 7 can be called up-to-date and at the same time classic.
Outstanding musical talent
Aiming for unprecedented sound quality in the new AXON 7, ZTE assembled a team of consultants from conservatory professors. This novelty is equipped with two speakers, two specialized AK4961 and AK4490 chips from AKM, providing sound level Hi-Fi and Dolby Atmos surround sound technology, and the configuration of the audio system allows you to achieve exceptionally high quality playback. This results in vocals that ring out loud and voice notifications – for example, in navigation applications – that come through loud and clear. Moreover, the AXON 7’s leadership is evident not only in audio quality, but also in sound recording: the microphone is capable of recording sound from up to 8 meters away.
Comparable to a DSLR camera
Most users need a smartphone with the ability to take high quality photos – AXON 7 copes with this brilliantly. His camera performance is on par with that of a professional DSLR. ZTE was able to achieve fast, accurate shooting by reducing the visual noise that typically plagues smartphone photos. The main camera with 20 megapixel resolution uses dual image stabilization, enhanced autofocus and auto-adjustment of shutter speed and white balance depending on changes in ambient light. The combination of these technologies allows you to take great pictures without any hassle.
New virtual reality device – ZTE VR
ZTE company also showed at the presentation of a new virtual reality device – ZTE VR. This novelty is perfectly matched with the components of AXON 7, such as AMOLED display with 2k resolution WQHD , Hi-Fi sound system with Dolby Atmos surround sound technology and built-in speakers. In addition, ZTE AXON 7 smartphone was one of the first devices that support Daydream, Google’s platform for mobile VR-technology of high quality.
Price and affordability
AXON 7 will appear in two versions: standard and premium. Each of them has two color options: gold Ion Gold and gray Quartz Gray . On the cost and timing of availability in America will be announced additionally.
AXON 7 features
| Networks | 7 modes 22 bands, dual SIM, China Mobile, China Unicom, China Telecom, International roaming in the U.S., Europe, Asia and other regions China version TDD-LTE: B38/39/40/41 FDD-LTE: B1/2/3/5/7/8 TD-SCDMA: B34/39；WCDMA: B1/2/5/8 CDMA 1X/EVDO: BC0 GSM: B2/3/5/8 |
| Platform | Snapdragon 820 2.15GHz processor |
| Operating system | MiFavor4.0 based on Android 6.0 |
| Dimensions | 151.7×75×7.9mm |
| Screen | 5.5 inches, 2560*1440, WQHD AMOLED, 2.5D |
| Cameras | Main: 20 megapixel, PDAF + closed-loop autofocus, OIS optical stabilization system , F1 aperture.8 Front: 8 megapixel, FF Aperture F2.2, smart portrait enhancement system |
| Battery | 3250mAh, Quick Charge 3.0 |
| Memory | 4 GBRAM + 64 GBROM, TF card support up to 128 GB 6GBRAM+128GBROM, TF card support up to 128GB |
| Connectors | Headphone jack3.5mm, USBType-C, DualSIM 4FF |
| Audio | Dual Hi-Fi chipset: AK4961 + AK4490 Dual-speaker |
| More | Dolby Atmos Surround Sound Force Touch premium versions Fingerprint 3 fingerprint recognition.0 NFC |
ZTE VR Specifications
| Dimensions: | 185.3×85.3×76.7mm |
| Sensor Functionality | Built-in 9-axis sensor |
| Viewing settings | Effective lens distance:8mm Vision: 0-600 degrees Interpupillary distance: adjusts automatically |
| Lenses | Field of view: 96 degrees Material: PMMA Diameter:38mm Type: aspherical lens |
| Material | Housing: polycarbonate + ABS Face Mask: TPU + foam material Strap: Imitation leather + nylon |
| Weight | 255 grams helmet only |
What are the main features of the ZTE AXON 7 flagship smartphone and how does it compare to other flagship smartphones in the market?
The ZTE AXON 7 flagship smartphone seems impressive, but does it offer any standout features that set it apart from other flagship phones on the market?
What are the key features and specifications of the ZTE AXON 7 flagship smartphone?