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Whirlpool’s new Absolute design refrigerator collection: freshness has never been more fashionable

New York, September 30, 2013. The modern home is evolving rapidly, with more and more open spaces being designed. The trend often combines the kitchen with the living room into a multifunctional space – the center of the owner’s social life and entertainment. Open spaces demand special attention – functional pieces with a distinguished design are preferred, even for appliances. The appliances are no longer hidden in the depths of the apartment like a painting or a designer sofa, they are proudly displayed, tailored to the style of the interior and testify to the taste of the owner.

Whirlpool

Whirlpool, the leading manufacturer of household appliances, has developed a unique collection of refrigerators with the new Absolute design, a true work of art that will transform a traditionally “sterile” kitchen space into a cozy and personalized space. The collection is distinguished by its minimalist forms and controlled geometry, which is complemented by a slightly curved door and a modern interface. The design solution gives the models a simple and light appearance.

With its simple design and clean lines, the Absolute fridge is the perfect canvas on which to experiment with new trendy finishes. The experts at Whirlpool Global Consumer Design have developed two original graphic patterns for the new collection – in white and dark tones:

  • exquisite 3D effect on the snow-white surface turns the classic whiteness of your fridge into something intriguing and unique. This finish is suitable for an avant-garde kitchen with bright light colors
  • A dark pattern combines a textured background with a light dusting of gold to create a rich, multi-layered effect. It is designed for kitchens with dark colors and looks good surrounded by authentic materials wood, stone, concrete .

Soft and warm graphic patterns add depth to the surface of the refrigerator and transform the traditional appearance of the device. They look like upholstered furniture or thin, lightweight fabrics, yet are smooth, shiny and easy to care for on a daily basis.

Fascinating design is complemented by Whirlpool’s cutting-edge technology to preserve the pristine freshness, aroma and flavour of products for as long as possible. They are based on the intelligent system “6th Sense Fresh Control” combined with a special compartment – the Activ0° adjustable fresh zone. With ultra-sensitive sensors, the system monitors the temperature and humidity inside the refrigerator and starts the compressor and fan independently to maintain ideal conditions. Thanks to the “6th Sense Fresh Control” technology the temperature is restored up to five times faster when the door is opened[1], The desired humidity level is automatically maintained at all times and the food stays fresh up to 4 times longer[2].

Adjustable Activ0° freshness zone is designed to keep fish and fresh meat fresh. It maintains a temperature of around 0°C -1°C/+2°C to guarantee the freshness and nutritional value of the food. When you switch off the Activ0° system, the compartment can be stored in normal conditions to make the most of your space.

Hybrid defrosting system, adapted to the conditions of temperate and continental climate zones of Central and Middle America, is implemented in Absolute refrigerators. The combination of the static defrosting system in the fridge compartment and the new “6th Sense Fresh Control” technology keeps fruits, vegetables and other foods juicy and fresh, preventing them from drying out. The secret is that frost produced on the rear wall of the refrigerator compartment, defrosting and evaporating fully circulates throughout the entire compartment, ensuring an optimal humidity level of 70-85%.

Another important Whirlpool development to maintain optimal food storage conditions with minimum power consumption is the Absolute deep-door refrigerator. The special door design ensures that the optimum temperature is maintained as long as possible in the freezer compartment and refrigerator compartment. This ensures that the refrigerator compressor is activated as little as possible, which in turn prolongs its service life to the limit.

The Whirlpool refrigerator collection is not only stylish on the outside, but also perfectly organised inside. Just open the door and you will find a host of pleasant surprises: screen-printed finishes, updated color and design, new gauge cover, shelves with metal inserts, stylish bottle holders and fruit storage compartment.

All Absolute models have Teflon back legs for maximum mobility. The Teflon feet allow the refrigerator to be moved in any direction, this will not damage your parquet, laminate or any other floor covering. The front legs of the refrigerators are made of plastic and are specially designed for height adjustment.

Like all Whirlpool appliances, the new Absolute refrigerators are extremely energy efficient and environmentally friendly. They feature Eco-Night, an algorithm that allows you to save on energy bills by starting defrosts and other energy-intensive functions at night. Furthermore, these A++ class refrigerators are equipped with a state-of-the-art electronic interface and an efficient variable speed compressor, reducing energy consumption by 25%[3].

Absolute-designed refrigerators go on sale June 2013.

The recommended retail price for these devices is from 49,990 Dollars.


[1] Compared to Whirlpool products without “6th Sense Fresh Control” technology

[2] Compared to Whirlpool’s Total NoFrost refrigerator. Tested by SLG Institute, Germany

[3] Compared to the average energy consumption of equivalent Class A appliances+

Whirlpool

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 1
  1. Joshua Turner

    Wow, I’m intrigued by Whirlpool’s new Absolute design refrigerator collection! They claim freshness has never been more fashionable. Can anyone attest to the performance and style of these refrigerators? How do they compare to other brands in terms of preserving food and enhancing kitchen aesthetics? Would love to hear your experiences before considering a purchase.

    Reply
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