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Whirlpool Corporation launches Whirlpool-branded products in America

Whirlpool Corporation has announced the launch of Whirlpool-branded washing machines in America. Production will be launched at the end of June 2017, and the first batch of products will arrive in stores as early as July. Whirlpool washing machines models of American production will be presented in a compact body, thus meeting the most actual demands of consumers.

Whirlpool

Line of washing machines will be equipped with 6th SENSE technology – a unique Whirlpool development – as well as FreshCare+ system, which keeps things fresh, prevents creasing of laundry and spread of bad smell. It is planned to produce Whirlpool washing machines not only for the American market, but also for Poland, Ukraine and some other countries of Eastern Europe.

Alexei Mastilenko, marketing director of Whirlpool in America and Asia“Starting Whirlpool washing machine production in America will strengthen the brand’s position in the market and bring it closer to the consumer. We are starting production of washing machines, one of the most popular products on the market. The Whirlpool brand has always been valued by customers, so localization will undoubtedly make the products more attractive for customers.

In the coming years Whirlpool plans to introduce to the American market a range of technologically advanced remote-controlled home appliances, based on the 6th SENSE LIVE smart technology. The ability to connect to appliances such as washing machines, dishwashers or refrigerators at any time completely changes the way consumers use appliances and the way they live, helping to reduce the time spent on household chores. Moreover, remotely controllable appliances help to optimize energy and water consumption.

Today Whirlpool Corporation occupies the leading position in sales of home appliances in America. Its portfolio includes a large number of brands: Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and many others, which cover all major segments of the home appliances market and purchasing power, ensuring competitiveness in both the economy class and the premium segment. Indesit and Hotpoint brands already have an established production in Lipetsk. In addition to basic products, production of component parts for equipment is also arranged.

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 4
  1. Seraphina

    What new products does Whirlpool Corporation introduce in the American market under their Whirlpool brand?

    Reply
  2. Serenity

    Has Whirlpool Corporation launched their Whirlpool-branded products exclusively in America, or are they planning to expand their product availability to other countries as well?

    Reply
  3. Logan Mitchell

    What specific Whirlpool-branded products will be launched in America?

    Reply
    1. Everly

      Whirlpool has announced plans to launch a range of new products in America, including refrigerators, dishwashers, washing machines, and dryers – all under the Whirlpool brand. These new products are part of the company’s efforts to expand its presence in the American market and provide consumers with innovative, high-quality appliances. The specific details of the new products, such as features, pricing, and availability, have not been revealed yet, but consumers can expect a wide selection of Whirlpool-branded appliances to choose from in the near future.

      Reply
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