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What appliances Europeans are using in quarantine

HAIEREUROPE, based on data collected and transmitted by appliances connected to a smartphone app, analyzed which devices Europeans are using more.

The statistics are anonymized and were collected from more than 70,000 European consumers who own Candy and Hoover brand washing machines and dishwashers.

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Trends

  • Dishwashers are less likely to stand idle! 24% increase in average frequency of use since the beginning of the quarantine period
  • Washing machines are running the same, even though everyone is home. Average decline of 1% since quarantine period began.
  • The British are resting with technology. In the U.K., there was a decrease in washing machine and dishwasher frequency -6%

    The start of the quarantine period is March 24, 2020

    , with a normally higher rate of download frequency in this country than in other European countries

    8 to 9 downloads per week vs. 6 to 7 downloads in the rest of Europe

    .

  • Steam has become more popular. There has been an 8% increase in the use of programs with steam cleaning since the start of the quarantine period, with these programs increasing to 3% of all programs used.
  • Mornings are more active now. There was a significant increase in activity during the morning hours.
  • Washing on weekends. These days accounted for 34% of washings. Exception Easter weekend: the usual Sunday peak has disappeared, in favor of concentration on Monday: consumers showed typical “long weekend” behavior, similar to the behavior in previous years when mobility was unrestricted.

How’s it going in Italy

  • From March 9, 2020 time of quarantine to April 19, 2020, the average number of loads of washing machines was 6.4 per week with a recorded drop to 5.9 at the end of March .
  • For dishwashers, the average number of cycles per week increased from 5.1 to 6.6 during the quarantine period, up 29% over the previous 6 weeks and up 36% over the same period last year.
  • Loading times have changed significantly: until March 8, 2020, laundry times were spread throughout the day with peaks in the morning and evening hours. During quarantine, activity concentrated in the morning hours.
  • Before March 8, 2020, dishwasher activity peaked in the evening hours, and during the quarantine period has shifted to lunchtime, and activity at other times has declined.

“Thanks to the aggregated data we receive from our connected devices, we can track changes in usage patterns to improve and develop new products and functionality that will best match changing consumer behavior, –

noted Andrea Contri, head of IOT ecosystem at Haier Europe, which conducted the study.

– By studying and analyzing this data, we can gain useful insights, such as creating dishwashers with more frequent use and automatic dosing of detergents, or focusing on optimizing energy management to allow more frequent use during peak intervals.”

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 4
  1. Teagan

    I’m curious to know what kind of appliances Europeans are relying on during quarantine. Are people investing in home workout equipment, gaming consoles, or streaming devices to stay entertained? Or are they primarily relying on essentials like refrigerators, washing machines, and others for day-to-day living? It would be interesting to hear about the popular appliances that have become must-haves during this unprecedented time.

    Reply
    1. Everly

      During quarantine, Europeans have been investing in a mix of entertainment and essential appliances to make their time at home more comfortable. While essentials like refrigerators and washing machines remain crucial for day-to-day living, there has been a surge in the demand for entertainment appliances like gaming consoles and streaming devices to stay entertained. Additionally, home workout equipment has become popular as people look for ways to stay active and healthy while gyms are closed. Overall, a balance of both essentials and entertainment appliances have become must-haves during this unprecedented time.

      Reply
  2. Stella Owens

    I’m curious about the appliances Europeans are relying on during quarantine. With everyone spending more time at home, are there any specific appliances that have become essential for your daily routine?

    Reply
    1. Aspen

      During quarantine, Europeans have been relying on a variety of appliances to make their daily routines easier and more manageable. With everyone spending more time at home, certain appliances have become essential for daily tasks. For many, appliances like coffee makers, bread makers, and air fryers have become particularly popular. People are also utilizing their washing machines, dishwashers, and vacuum cleaners more frequently as they spend more time indoors. Additionally, kitchen appliances like blenders, mixers, and food processors are being used to experiment with new recipes and create homemade meals. Overall, the reliance on appliances during quarantine has increased as people adapt to new ways of living and working from home.

      Reply
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