Washing machines market: foreign laundresses have become quite rustic!

Domestic buyers of washing machines see the label “made in America” on their new assistants more and more often.

According to experts, over the past couple of years, American production of washing machines has exceeded imports.

Indeed, many global giants are moving the production of this type of devices closer to markets with high purchasing power, which undoubtedly includes our country.

America and other CIS countries are of great interest in this respect: huge population and more or less stable demand.

In one year alone Americans buy more than 4 mln. appliances. According to analysts’ estimates, by 2014 this figure may increase.

The main demand of Americans is for compact models with reduced depth that can be installed in small bathrooms or five-meter kitchens. According to Guillaume Aba of Candy Hoover Group America, in America the slims segment is the main one.

And it is this demand that the companies first of all responded to: appliances with reduced depth dominate in the model ranges of the factories located in America and neighboring countries.

Companies offer buyers machines with a somewhat shallower depth than standard 50-55 cm , narrow 39-49 cm , super narrow 33-37 cm . For example, Indesit machines with a depth of 33 cm are only available for the domestic market.

Super narrow

The thinnest machines with a depth of 33 cm are available in the collections of Indesit and Hotpoint-Ariston, Candy, Zanussi and Atlant. Whirlpool, Beko and Indesit in America produce machines with a depth of 35 cm. LG models with a depth of 36 cm also belong to the super narrow class.

Narrow

The range of dimensions is somewhat larger among narrow machines. Zanussi has 39 cm deep machines Indesit has 41 and 41.5 cm deep machines Vestel and Hotpoint-Ariston have 42 LG has 44 Indesit and Beko have 45 Hotpoint-Ariston has 47 Zanussi has 49 cm deep machines.

The depth of 40 cm among the reviewed models is the most popular, it is used in the models of Hotpoint-Ariston, Whirlpool, Candy, Bosch, “Atlant”.

Reduced depth

The reduced depth models of 50 to 55 cm are also available in several variants: 50 cm for Atlant, 52 cm for Candy, 52.5 and 53.5 cm for Indesit, 53 cm for Hotpoint-Ariston, 54 cm for Beko, Candy, Zanussi and Vestel, 55 cm for Indesit, LG and Whirlpool.

All machines have a standard width of 60 cm and a height of 85 cm. Only Candy also makes 51×70 cm slims with a depth of 44 and 46 cm in Kirov.

Full-size appliances are produced only by “Atlant” these are their novelties , Candy, Hotpoint-Ariston and LG.

The loading provide!

One of the most important technical characteristics of washing machines is loading – the amount of laundry which a machine can wash in one cycle.

In recent years there is a sort of “arms race”, the task of which is to increase this parameter. This is achieved by using a larger, and therefore more spacious, drum t. e. The reduced depth models are the result of a series of thoroughly researched and developed programs that allow an increase in the amount of laundry. The loading capacity of the machines assembled in America has also increased.

In the class of super-narrow machines, the most capacious are Candy machines, which with a depth of 33 cm can wash 4.5 kg of laundry in one cycle for cotton .

The standard here is a portion of 3.5 kg. It is 500 g more and this is the weight of a duvet cover or two shirts than Indesit and LG machines – 4 kg.

New models by Beko, which went on sale in the middle of this year, will wash up to 5 kilograms.

Among the narrow ones Candy takes the lead in loading capacity: The 40 cm deep machine for example, GO4 1072 D or GO4 1074 LH can wash up to 7 kilograms, and that is the actual amount for full-size machines.

The narrow Zanussi machines have also crossed the 7 kilogram barrier, but their depth is 9 cm more for example, the new ZWH 2101 . Beko’s upcoming 50 cm machines will also wash 7 kg.

Candy and LG full-sized machines have a capacity of 8kg of laundry.

YELLS INNOVATION: Dmitry anatolyevich, are you satisfied?

Another feature of our customers is sensible response to innovations.

We’re impressed by the use of modern technology, and inquisitive customers give preference to machines with something particularly interesting.

Guillaume Aba of Candy Hoover Group America confirms this: “The American market is very sensitive to new technologies. This is the reason why display functionality and innovative technology are strong motivators to choose a machine for American citizens.

– The drum of Bosch washing machines made in America has special 3D-Aquaspar grippers, which increase the quality of washing by sprinkling the laundry its spin speed when spinning is 1000 or 1200 rpm./minute. In addition, convenient display, there is a 24-hour timer, a short wash program for 30 min /min.

– Hotpoint-Ariston produces machines of two series, one of which is Aqualtis – a favorite development of the company. Machines have an LCD display, LED-indication, a timer, washing programs for shirts, down jackets, certified washing of wool by Woolmark Platinum Care, spin speed of 800-1200 rpm./min. The brand already uses speeds up to 1,600 rpm./min. .

– Some Whirlpool washing machines use original technology “sixth sense” and “Eco-ball”, antibacterial coating of drum and detergent dispenser Microban from the same American company , a digital display or LED-indication, timer for 23 hours, a quick 30-minute wash, “jeans” mode.

– Atlant” washing machines offer their users special programs for washing sports clothes and footwear, remove stains and soak function, lock the door against closing so that the kids could not turn the machine on .

– Indesit machines implement practical solutions – such as high spin speed. In model PWE 8148 S EU it is 1400 rpm./min. with a cabinet depth of 53 cm and a load of 8 kg.

– The most striking feature of LG washing machines is the direct motor drive Inverter Direct Drive. It makes less noise and vibration and, according to the developers, is more reliable than the traditional brush type. In addition, it allows us to introduce another innovation – the 6 Motion technology, which uses 6 algorithms of drum work. The inner surface of the machines drum is coated with “bubbles”.

– Beko used heating element Hi-tech, the system Optiball, display, timer for 24 hours, provides programs for children’s clothing, cycles with soaking stage, for shirts, mix, a short half-hour washing program, there is a mode of self-cleaning. Some machines, such as the WKB 51231 PTC, have high spin speeds at low depths, as in this case: 1200 rpm./min. at 45 cm.

– Candy offers customers machines with inverter technology. It increases motor reliability and reduces noise during washing and rinsing. Candy machines feature a special shaped drum with lots of holes Shiatsu technology or Mix&Wash programs. Other interesting features are the automatic weighing technology with laundry weight indication and washing optimization, AquaPlus technology.

– Zanussi machines are equipped with an updated intuitive control panel, the devices are very economical, although the spin speed of machines is within 800-1000 rpm./minute.

– Vestel machines are equipped with a soak function, stain remover, programs for washing curtains, children’s clothes and sportswear. At half load, the machine itself regulates and supplies the required amount of water, thereby optimizing water and electricity consumption.

WE DON’T WANT ANY LEAKS

Leak protection is one of the factors of machine reliability and our trust in it. It can be full body and hoses or partial only body or only hoses .

In most cases, a partial protection is used only the cabinet – for example, Atlant, Candy, Vestel, Zanussi, Whirlpool, Beko.

Bosch, Hotpoint-Ariston, Indesit and some LG washing machines assembled in America are fully leak-proof.

WHAT KIND OF WATER DO YOU HAVE?

As Maria Vlasenko, Freestanding Equipment Manager at Electrolux told us, there are no special features to take into account this factor in the machines, other than the usual mechanical filter on the inlet. This simple strainer prevents large particles of dirt from entering the machine.

Water is one of the worst things that can happen to a washing machine: it can break down because of the build-up of excessive amounts of limescale. As you remember from advertising clips, the scale is formed on the heating element of the machine.

Only in regions with hard water and when washing in hot water over 50º . Some machines take this into account.

The already mentioned heating element Hi-tech Beko reduces the scale formation by 40%, and its nickel coating protects from limescale sticking to the heater element.

PROTECTION ON

The second danger, which affects the operability of the machine is the specifics of our power supply. It is characterized by the presence of deviations from the standard, which regulates the voltage 220 V , frequency 50 Hz and nonlinear distortion factor.

For a machine as well as for any other appliances the most dangerous are high-frequency power surges. In order to protect the machine from them, manufacturers install a surge protector inside it.

Such protection is available in Beko washing machines, and there is also unlimited non-volatile memory.

Washing machines “Atlant” keep their operability at the expanded voltage range – from 170 to 255 V.

And Vestel provides automatic shutdown of the machine if the mains voltage is below 150 V and above 260 V.

As soon as the current parameters are back to normal, the appliance will automatically return to the program.

COMING IN FROM THE FRONT

The price – a determining moment in the choice of device. So, the most affordable are super narrow machines: they cost starting from 6.5 thousand. Dollars. The most expensive machines in this class are those with big loads or using innovative developments: their price goes up to 13 000 Dollars.

You can buy a machine with a depth of 39 to 49 cm also starting from 7000 Dollars. The upper price limit – around 20 000 Dollars.

The bottom threshold price of machines with reduced depth 50-55 cm begins from 8000 Dollars., and the top one – about 19 000 Dollars.