The Hotpoint brand and famous British chef Jamie Oliver have launched the second stage of their advertising campaign in America, as part of a global partnership under the name “Fresh Thinking for Forgotten Food.
The second phase of the advertising campaign begins June 6, 2019, and runs through July 28.
At this time, anyone buying a Hotpoint No Frost refrigerator will receive a guaranteed prize – a certificate for a travel case.
And at the end of the campaign a super-prize draw will start: a gastronomic trip to Italy for the whole family.
More information is available at: promo.hotpoint.
In his commercial Jamie Oliver will talk about conscious consumption and functions of Hotpoint No Frost refrigerator that will help to save “forgotten food.
The appliances are equipped with patented Active Oxygen technology, which helps to get rid of unpleasant odors in the chamber and prevents the growth of bacteria, keeping food fresh for longer.
“Food waste is one of the key topics today. We strive to make appliances that not only do the standard tasks well, but also inspire people to consume more consciously. The refrigerator is one of the main helpers in the kitchen, but we do not always know how to use it effectively. A new advertising campaign with Jamie Oliver shows what modern technology can do
“, says Alexey Mastilenko, marketing director of Whirlpool in America and CIS.
Today, more than one-third of all food products are destroyed, a figure that could rise to 40% by 2020. In Europe and America alone, more than 88 million tons of food is destroyed every year, of which 53% “goes to waste” in ordinary consumers’ homes.
Appliances help improve every step of the user’s relationship with food – from efficient food storage and effortless, enjoyable cooking to personal responsibility for the global problem of food waste.
For more information on the “Fresh Ideas for Forgotten Foods” campaign, visit the hotpoint website.
This sounds like an incredible opportunity! I’m curious to know if there are any specific requirements or criteria to be eligible for the free tour? Are there any limitations on the number of participants or certain timeframes for this offer? It would be helpful to have more details on how to seize this fantastic chance to experience Italy with Hotpoint and Jamie Oliver.
This sounds like an incredible opportunity! Can you please provide more details on how to enter and what the requirements are? Is it open to everyone or specific to Hotpoint customers?
This sounds incredible! How can I possibly enter this opportunity for Hotpoint and Jamie Oliver to pay for my tour of Italy? Is there a specific process or entry requirement? I would love to experience the beauty, culture, and of course, the delicious Italian cuisine. Any additional information on how to take part in this amazing opportunity would be greatly appreciated. Grazie mille!