The companyâs history stretches back to 1919, when Leo Wall invented the worldâs first electric hair clipper â a revolutionary hair clipper with an in-built motor. Almost a century later this American family company with headquarters in Sterling, Illinois produces under WAHL and Moser brands a complete line of grooming devices and accessories preferred by most professional hairdressers and beauty industry experts.
To satisfy the most demanding users, WAHL Clipper Corporation is always one step ahead of the competition and confirms its status as an innovation pioneer year after year. Today, the company wants to become a leader on the European and American market of home care appliances.
The WAHL family legacy
WAHL Clipper Corporation was an American family company that was founded in 1919 by Leo Wall while still a student. Inventor of the worldâs first compact clipper with an integrated motor. The invention has distinguished itself from its counterparts with a freestanding drive connected by a flexible transmission.
On October 14, 1919, Leo Wall filed a patent application for his invention â a hair clipper with an electromagnetic motor, thus starting the history of WAHL Manufacturing Company. In the late 1920s his factory produced thousands of these machines, which quickly became popular with menâs hairdressers in the United States.
For three generations, the Wall family has been innovating their products to meet consumer expectations. Today the international market leader in menâs hair clippers is headed by Greg Wall, grandson of the founder of WAHL Clipper Corporation.
An American success story of a century
Who could have imagined that the small plant in Sterling would be just the first step in the creation of an international corporation with 3,300 employees operating in 165 countries and producing its products in 8 plants in the United States, Europe and around the world. WAHL, with its impeccable reputation and almost a century of experience, offers the entire product range for professional and personal use. Today the American company aims at further expansion into the European and American markets, offering products specially adapted for men of the Old World.
Betting on innovation and mass distribution
Drawing on its international experience, the company aims to be a key player in the menâs trimmers and clippers market in Europe and America. WAHL focuses on advanced technologies underlying the brand ideology and on a strategy of active distribution through partners with a solid reputation internationally
Moser 1902 Lithium Pro LCD
Innovation and quality is above all
WAHL always uses advanced technical solutions when creating new devices to ensure high performance and perfect product quality. At the last IFA in Berlin, the company presented 9 new grooming appliances including the Moser 1900 line with its waterproof casing.
WAHL Clipper Corporation produces products under two premium segment brands: WAHL and Moser. 100% of the products are manufactured in Europe and the USA, ensuring a complete quality control at every stage of production. Each product is tested at the end of its production cycle, thus ensuring an extremely low RMA rate 0.2% â 0.3% .
Wahl stainless steel lithium ion+
Distribution in America and Europe
WAHL in France plans to increase the number of physical points of sale, while keeping online distribution central to its strategy. In Spain, the company focuses on large retail chains and in Poland, on dealers in electronics and foodstuffs. WAHL is already one of the market leaders in America on the market of professional tools for hairdressers and barbers. And since 2017, the company has begun active expansion into the home care tools market.
The brand is already represented in almost all major retail chains, including Eldorado, Tekhnosila, and Technopark. The fact that the brand came to the market of home appliances from the sphere of professional hairdressing tools gives the brand an advantage over competitors: the use of expert knowledge and experience of beauty industry professionals allows men to achieve impressive results at home.
Wow, itâs impressive that WAHL, a family company, has become the global leader in menâs hair clippers. Can you share any specific factors that contributed to their success? Also, how do they ensure their products meet the diverse needs and preferences of customers worldwide?
How did WAHL manage to become the international market leader for menâs hair clippers?
WAHL was able to become the international market leader for menâs hair clippers through a combination of innovation, quality, and strategic marketing. Their commitment to producing high-quality products that are durable and reliable has built a strong reputation among professionals and consumers alike. Additionally, their focus on innovation has allowed them to continuously improve their products to meet the ever-changing needs of their customers. WAHLâs strategic marketing efforts have also played a key role in their success, helping to establish their brand as a trusted and preferred choice in the market. Overall, WAHLâs dedication to quality, innovation, and strategic marketing have helped them to rise to the top of the menâs hair clipper industry.
Wow, itâs impressive to hear that WAHL started as a family company and rose to become the top market leader for menâs hair clippers worldwide! Iâm curious to know what sets WAHL apart from its competitors and how they managed to achieve such remarkable success in the industry? Can you provide some insights into their unique strategies or innovations that contributed to their market dominance?
WAHLâs success can be attributed to several factors. Firstly, their commitment to quality and innovation sets them apart. They continuously invest in research and development to improve their products, introducing new technologies and features that meet the evolving needs of customers.
Additionally, WAHL has built a strong reputation for durability and reliability. Their clippers are known for their long lifespan, performance, and precision. This has earned them the trust of professionals and individuals alike, contributing to their market dominance.
Furthermore, WAHL has a deep understanding of customer preferences and market trends. They consistently adapt their product offerings to cater to diverse consumer demands. By offering a wide range of products suitable for various hair types and styling preferences, WAHL has expanded its customer base and maintained its position as the leader in the industry.
Another key factor in their success is their focus on customer satisfaction and loyalty. WAHL values their customers, providing excellent after-sales service and support. This has helped them build long-term relationships and a loyal customer base.
Overall, WAHLâs commitment to quality, innovation, customer satisfaction, and adaptability to market trends have been key drivers of their remarkable success in the industry.