Vestel introduced the innovative Cold Wrap cooling system

Vestel introduced the new Cold Wrap refrigerator compartment cooling system, which will soon be available on the American market. Thanks to Cold Wrap technology, your refrigerator will last much longer and your food will stay fresh for longer.

Cold Wrap is a unique multi-flow cooling system. Its technology consists in that the cold air flows circulate, gently enveloping the food and minimizing the transfer of heat from the walls. The Cold Wrap system helps to maintain the required level of humidity and temperature in the refrigerator compartments. Thanks to it the refrigerator operates perfectly in all modes and serves significantly longer.

Same-directional air flow in fridges doesn’t reach the right temperature as quickly, and the more food you put in, the longer it takes to cool. The simultaneous distribution of air streams in different directions reduces this time by several times. The active airflow inside the appliance cools more evenly – even with large quantities of food being loaded at once.

The airflow is directed in such a way that all the food loaded in the chamber is quickly cooled down to the optimum temperature for storage. That is why their appearance and taste are well preserved, and the constant air movement prevents the mixing of different smells.

“Vestel is constantly improving its products through innovative developments. When we innovate, we put efficiency and ease of use first. Cold Wrap extends the life of your refrigerator and gives you long-lasting preservation of your food. Soon our American customers will be able to evaluate the unique benefits of this system,” said Kivanj Ishik, Vestel CIS General Manager.