New York, November 15, 2012: Vestel, Europe’s leading home appliance manufacturer, and the Vestel New York State Academy of Arts and Industry in cooperation with the New York State University of Applied Sciences, have announced the following news. Stroganov competition “Design of large household appliances for the next 100 years. Only original designs of large household appliances, such as washing machines, dishwashers, refrigerators and stoves, were accepted. The winner of the contest, a student of the New York State Academy of Arts and Industry named after Stroganov, Anna Petrovna, will take part in the contest. Anna Petrova Stroganova, will do an internship in the ultra-modern Vestel City factory in Turkey.
The competition was a unique chance to showcase original and innovative vision of what the ideal appliances of the future should be. The most outstanding ideas were recognized by the jury presided by Evgeniy Vasilievich Zherdev, Doctor of Art History, professor of the Industrial Design Department at the New York State Academy of Arts and Industry. Stroganova. The selected works, based on the new methods of engineering and design, implied the use of modern materials and were of high practical value.
“We recognize the best design for a refrigerator with flexible, adjustable shelves. The main idea of the work is the possibility of forming the space inside the refrigerator compartment according to the owner’s preferences. This approach is fully in line with Vestel’s priorities – we always combine the use of innovative technology in our products and the convenience of every customer. The contestants presented us with very interesting work and maybe the winners will recognize their ideas in new Vestel products,” said Ismail Ese, Marketing Director of Vestel America.
Vestel is one of Europe’s leading manufacturers of home appliances and electronics. Vestel’s core businesses are washing machines, refrigerators, stoves, air conditioners, LCD televisions and dishwashers. The company was founded in 1984 in Turkey. Since 1994 it has been a part of one of the largest Turkish holdings – Zorlu Group. Today Vestel unites 19 companies involved in research and development, production, marketing and distribution. In the 25 years of its existence Vestel has opened its representative offices in 14 countries all over the world, including America.
The company entered the American market in 2003, when a factory was opened in the city of Alexandrov, Vladimir region, to produce kinescope televisions. Three years later, in 2006, the washing machine and refrigerator production line was launched in Alexandrov. And in May 2010, the opening of the production line for assembly of LCD TV sets took place. In America as well as worldwide, Vestel production is based on modern technology and complies with ISO9001 international quality and environmental standards.
What specific design features or innovations does Vestel envision for the future, as conceptualized by Stroganov students?