Toshiba CIS encroaches on the American market and spends more on advertising

New York, May 23, 2013. – Toshiba CIS presented its updated lineup of mobile computers and televisions at its annual press conference. The event took place in a cozy atmosphere of New York City Golf Club and included both company’s speakers and product demonstrations.


Intensive development course

The press conference began with a presentation by Mikhail Noskov, deputy CEO of Toshiba CIS. In his speech, Mikhail announced the company’s strategy for consumer electronics in 2013. He noted the decline in growth in some market segments IT, office equipment and photo equipment seen at the beginning of the year, a favorable sales outlook for LCD TVs and tablets, and an expected decline in the notebook market.

The main objectives of Toshiba CIS in 2013 and ways to achieve them were announced. The company’s plans mentioned:

– Maintaining sales growth in America as well as expanding in key CIS markets

– strengthening of corporate sales

– Top three in the TV market, and top five in the PC market.

To achieve the set tasks the following solutions will be applied.


– to launch a new line of ultra-high-resolution TVs

– Expansion of Smart features and services in Toshiba TVs:

– Localization of production 99% of products sold on local markets

– development of communication capabilities.


– an increase in sales in the Desktop Replacement segment

– Expanding the hybrid, B2B, options and accessories product lines

– Preparation for the launch of the tablets

In addition, it is planned to strengthen work with retailers and develop business with the regions, expanding the program of channel partner support, increasing the customer base in the field of corporate sales and the launch of its own online store Toshiba.

An important point will be improvement of service support for customers. For example, the number of authorized service centers will increase to 400 in 2013.

Also expected to focus on intensive marketing development, both in terms of advertising and PR, as well as cooperation with partners.

New products – a perfect mix of innovation and design

The event continued with speeches by company speakers: Artem Babikov, head of the business planning and operations group of the personal computer department, and Vladimir Maximov, senior manager of the TV equipment department of the business planning department.

Artem presented the updated line of Toshiba computers, which included the evolutionary continuation of the well-known Satellite and Qosmio series, as well as brand new solutions of the company, such as ultrabook-transformer Port&eacute g&eacute Z10t.

Vladimir, in turn, spoke about the development of Toshiba Cloud TV services, a modified online portal Toshiba Places and model year 2013 TVs, which will use the new Smart platform. Toshiba’s flagship TV series L9363 was also officially introduced, which, among other things, supports Ultra HD resolution 3840×2160 pixels and high-quality 3D with 2D-3D conversion capability .

After the official part the guests were invited to the demo-zone where they could see the announced products for themselves and get more information from Toshiba consultants. One of the pleasant surprises was a KIRAbook Ultrabook, which has not yet been officially introduced in America, but was present at the booth.

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