The Sony SLT-A37 SLR captures 7 frames of your life every second

The Sony SLT-A37 SLT with a tilt LCD screen offers continuous shooting at up to 7 frames per second with tracking autofocus and Full HD video recording. Lightweight, easy-to-use and attractively priced, the α37 will expand the creative potential of any budding photographer looking to take their compact camera to the next level.

• Exmor™ APS HD CMOS sensor with an effective resolution of 16.1 megapixel

• Translucent Mirror technology in Tele-zoom Continuous Advance Priority AE mode delivers high-speed continuous shooting at up to 7 frames per second with tracking AF

• A 15-point phase-phase autofocus system with three cross-type sensors delivers fast response and high accuracy

• Tru-Finder™ viewfinder with high resolution and 100% field of view

• AVCHD 50i/25p recording format for smooth, high quality video

• Auto Portrait Framing for flawless portraits

• Tiltable LCD screen for easy high/low point shots

• High sensitivity, with a wide ISO range of 100-16000

• Clear Image Zoom doubles the effective focal length while maintaining the full number of pixels

• Superior Auto mode makes it easy to capture great shots in all conditions

Explore a creative world of high quality images with the new SLT-A37, featuring Sony’s Translucent Mirror Technology.

Sony’s unique Translucent Mirror Technology creates a powerful combination of high-speed shooting, continuous phase-lock autofocus and continuous live preview, even when shooting Full HD 50i/25p movies.

High-precision 15-point 3 cross-type autofocus with tracking autofocus keeps faces and fast-moving subjects sharp at all times. Capture the drama and beauty of those special moments, from sports events to family snapshots.

Translucent Mirror technology allows the α37 to catch changes that occur in a fraction of a second, thanks to the ability to take a rapid series of sharply focused shots. Tele-zoom Continuous Advance Priority AE mode enlarges the center of the image taken from the sensor, producing a series of sharp, detailed shots at up to 7 frames per second – even if your subject is moving.

Frame and focus in the high-resolution Tru-Finder™ viewfinder screen, which is as easy and comfortable to use as an optical viewfinder, or even better than many optical viewfinders.

With its 1440k dots of high resolution, superior contrast and 100% field of view, this high-end electronic viewfinder offers the same level of detail and clarity as the recently released SLT-A57. There is also a special mode that makes the viewfinder more comfortable for eyeglass wearers.

You can easily give your images a professional look. Use the Tru-Finder™ viewfinder or the 6.7cm 2.7″ Vari-angle Clear Photo LCD to check exposure compensation and other creative effects in real time.

The α37 helps aspiring photographers effortlessly capture great portraits. Auto Portrait Framing detects the poseur’s position and frames them using the compositional “rule of thirds” to create a perfectly composed high-resolution portrait.

After zooming and cropping your image, By Pixel Super Resolution Technology restores the full number of pixels to ensure high image quality.

Previously, in order to get close to the subject, you had to have a more powerful lens in stock. But now you can get great close-ups with Clear Image Zoom, which doubles the effective magnification of your lens.

By Pixel Super Resolution technology, used only in Sony technology, for superior image detail, color tones and textures. This is a great way to increase the maximum focal length without the need for extra gear when traveling or taking everyday pictures.

An Exmor™ APS HD CMOS sensor with effective resolution of 16.1 megapixels inside the α37 produces detailed photos with low noise and Full HD movies. It works in combination with the latest BIONZ Image Processor to extend the sensitivity range to ISO 100-16000, expanding your ability to shoot in low light without flash.

All α SLT series cameras feature SteadyShot INSIDE image stabilization, which compensates for camera shake and allows you to increase the aperture value up to 4.0 steps for crisp images when shooting handheld with any A-mount lens.

The α37 takes the guesswork out of choosing the right function for almost any shooting situation. Superior Auto Intelligent Shooting mode recognizes a variety of situations and subjects, adjusting exposure and other image parameters so you can effortlessly get great results.

SAL18135 18-135mm F3 telephoto zoom lens.5-5.6

Versatile option for the α37, the new SAL18135 telephoto zoom lens offers a wide 8x zoom range approx. , is compact in size and very handy for travel or everyday shooting. SAM drive design enables smooth, fast and near-silent autofocusing while Direct Manual Focus ensures fine-tuning of focus for superior results.

Collection of bags and other stylish and practical accessories designed especially for the α37. The semi-rigid PCK-LM11 screen protector is a perfect match for the camera’s LCD screen, protecting it from scratches and dust. Ideal for those who shoot a lot, the ACC-FW1A accessory kit includes a spare NP-FW50 battery and a versatile, compact LCS-AMB travel bag that keeps the α37 securely protected while still allowing you to quickly access it.

The new SLT-A37, which uses Sony’s Translucent Mirror technology, will be available in America by the end of May 2012. Approximate cost of the model: 20 900 Dollars. body only , 23,900. complete with 18-55 lens .

Technical Specifications