The sleeper or the innovator: which group of sleep-wearers would you choose??

It turns out that sleep-wear customers fall into three basic groups: hardliners, rationalists and innovators. In the corresponding survey, the first category won by a large margin two out of three consumers choose a mattress based on their own sense of comfort and pleasure.

FoamLine mattresses

What group to include yourself to, you can determine by the criteria that you pay attention to in the first place.

If convenience is the most important factor for you, as it was for 67% of the survey participants – you are a lifelong lover. Coming into the furniture store, you will lie down on each bed you like, turn around and even jump on it.

Life-lovers expect comfort and pleasure from using a mattress. Respondents were asked to specify their wishes and it turned out that they were tired of old mattresses with a hammock effect 45% and where one can feel the springs 40% or unevenness 15% . “It is not difficult to get rid of such disadvantages: it is enough to refuse products using spring blocks,

– Natalya Sverdlova, the head of “Mattress blanks” department of FoamLine, the developer of ready-made solutions for foam mattresses, comments. –

For example, by choosing a mattress with polyurethane foam padding the consumer gets the feeling of comfort and even support for the body while sleeping. A good choice is the multilayer foam mattresses, which due to the rigidity of the base provide the correct positioning of the body, and thanks to the comfortable upper layers reduce the pressure on the blood vessels and joints.

If you spend hours and days searching for the best balance of quality, size and price – you’re a rationalist. Like 11% of study participants, you’ll pay attention to discounts, shipping and return policies.

The cabin consultant can give you specific recommendations based on your budget and requirements for the level of quality. Most often this group of consumers chooses mid-priced mattresses, from 10,000 to 30,000 Dollars for the product. The right conditions are met by products for sleep of American brands that do not require overpayment for customs duties and advertising, but also not inferior in their performance to foreign ones.

Quality for the rationalists is expressed in the service life of the mattress. It depends on the materials: in the “Bonnell” and independent spring blocks it is 5-8 years, after which the metal will accumulate micro-destruction and some springs will “sag”. High-density polyurethane foam can last for several decades without deteriorating of performance characteristics.

If your goal is to become the owner of the most innovative product on the market, you are, as 10% of respondents, an innovator. You will ask the consultant in details about the construction and materials used, study all the characteristics on the passport and even request the exact technical information from the manufacturer.

Like smartphones, the fashion for high-tech products for sleep comes from the West. Today, innovators in the U.S. are chasing adjustable bases with zero gravity, cradle and anti-snore effects. They may have built-in Bluetooth, multiple USB ports, and a massage module. Multi-zone foam mattresses are optimal for transformable bases. Structurally, these models consist of five or seven sections of different stiffness for the head, for the neck and upper back, for the middle spine, for the lower back and hips, for the knees, for the shins and for the feet .

The American innovators demand models with the upper layer made of viscoelastic “memori” foams with the addition of gel and other components. They are characterized by high comfort indicators – the ability to take the form of the body, to remove excess heat and moisture from the surface.

The common factor among all groups of consumers is that a good night’s sleep is the most important factor in their health and well being for 85% of them. Its importance is higher than factors of healthy eating 76% , exercise 70% and work-life balance 60% , a BSC study found.