August 22, 2012. Nikon announces the COOLPIX P7700, an amazingly compact camera for perfectionists. The P7700 is perfect for capturing beautifully bokeh photographs and comes with a 7.1x optical zoom f/2.0-4.0 NIKKOR lens, a 12 megapixel 15mm 1/1.7 inch CMOS sensor with backlight and a lens shift vibration suppression system. It supports shooting Full HD movies and saving images in RAW format, and features a 7.5 cm 3.0 inch LCD monitor with a variable angle of inclination.
Nicolas Gillet, consumer product marketing manager for Nikon Europe, said, “The COOLPIX P7700 is portable genius. The bright NIKKOR lens – a true masterpiece of glass. It offers a range of focal lengths from 28 to 200 mm and has a fast f/2.0-4.0 aperture, which combined with a high-sensitivity CMOS sensor makes it possible to take sharp, detailed photos in any light.
Meanwhile, the new vari-angle LCD monitor opens up new shooting opportunities, as it lets you see subjects from every angle. This feature is especially valuable when shooting movies.”.
The master of light
The Nikon COOLPIX P7700 uses advanced lens technology to deliver the highest accuracy, sharpness and contrast in all lighting conditions. Two ultra-low dispersion glass elements minimize chromatic aberration, a neutral gray filter offers additional control over exposure, and a seven-blade aperture with rounded aperture allows for beautiful and natural background blur.
When you need light quality control, you can use the built-in automatic pop-up flash that supports command mode, or the Nikon Creative Lighting System with a variety of compatible Speedlights.
The COOLPIX P7700 is the gold standard for aspiring filmmakers looking for a portable yet versatile camera. This model lets you shoot Full HD 1080p movies with spatial audio and control a variety of settings, including aperture and ISO sensitivity, in custom movie mode. It also features the ability to use optical zoom when taking pictures and record sound in enhanced quality with an external microphone.
PSAM exposure modes put artistic control in the hands of the photographer three custom modes let you instantly switch to your preferred camera settings.
With two customizable function buttons, you can immediately activate the settings you want without entering the menu system, and the front and rear control dials provide easy access to basic camera settings and convenient manual adjustments.
Creativity from all angles
Capture it from any angle with the 7.5 cm 3.0 inch , 921k pivoting monitor. Dots, wide viewing angle and anti-glare coating. A vari-angle screen will delight customers with its 100% RGB color gamut and high contrast ratio.
Fast Image Processing
The fast EXPEED C2 image processing system delivers superb image and movie quality, while offering the highest sensitivity and relatively low noise, even at high ISOs.
Other top features
Vibration Reduction with Lens Shift: Nikon’s advanced Vibration Reduction reduces the effects of camera shake in real time and allows you to use shutter speeds up to four stops slower than normal.
High ISO sensitivity expandable to 6400 equivalent reduces blurring in fast-moving subjects or low-light conditions. ISO sensitivity can be manually adjusted from 80 to 6400 with Hi1.
Fast response time for the most efficient and comfortable shooting. Fast switching between functions, near-instant camera activation, impressive autofocus AF speed, and fast shutter release.
RAW shooting: photos can be shot and saved in high-quality NRW format, even in special shooting modes, including continuous shooting and Picture Control modes.
Picture Control: Take control of the color of your photos and videos. Adjust color saturation and sharpness before you shoot in all four exposure modes P/S/A/M . Two custom Picture Control modes let you instantly activate your settings without going to menus.
Multiple high-speed continuous shooting modes: choose from three continuous shooting modes at 8 frames per second up to 6 frames , 4 frames per second up to 6 frames and 1 frame per second up to 30 frames .
Effects & Filters: Take photos and movies with special effects or apply filters to still images. An example of a special effect is the “Painting” mode, in which photos look like canvases created by an artist’s brush. Among the filters, “Selective Color” stands out, which converts photos to monochrome and then adds selected colors.
Wireless transmission: compatible with Eye-Fi X2 cards and later models and allows direct transfer of images to smartphones and SD, SDHC and SDXC memory cards.
Compatible accessories: Get the most out of your camera with Nikon accessories – Speedlights, ML-L3 remote release, 40.5mm filters, MC-DC2 remote control cable and GP-1 GPS unit.