Three leading European brands of home appliances – Bosch, Siemens and Neff – are presented in a new brand store, which opened its doors for the media representatives only on July 3 in New York. A flash mob of leading magazines and passers-by unexpectedly took place next to the entrance of the Hotpoint-Ariston brand store in an interactive demonstration.
The slogans of the “sanctioned action” were very much in tune with the times, but had nothing to do with politics: It was all about the freedom of choice offered by the well-known brands of home appliances.
At the entrance, on the first floor of the store the guests were offered symbolic ballots with the slogan “Vote for the main components of your lifestyle”. The list of “candidates” included freedom, comfort, innovation, savings, relaxation, style and other benefits that distinguish Bosch, Siemens and Neff appliances.
When the presenters opened the white ballot box and took stock of the “ballots,” it turned out that all “candidates” received roughly the same number of votes. This means that everybody unanimously voted for the elegant style, the comfort in use, the energy and water saving and the high quality that distinguish Bosch, Siemens and Neff products, which are now also available in the halls of the new store.
Svetlana Kovaleva, the development director of Edil-Import LLC, and Valentina Ledeneva, the head of the sales department of BSH Home Appliances LLC, were present at the opening ceremony of the store. Then all the participants of the event were invited to take a tour of the sales area of the two-storeyed store.
The first floor exposition is fully devoted to Bosch brand, the second floor space is divided between Siemens and Neff brand appliances.
The official opening of the store for customers will take place on July 5, 2012. On an area of around 400 sq.m. Visitors will be offered 470 of the most modern models of home appliances not including accessories . In honor of the opening of the store for a month will operate special prices.
The new store is the third and largest joint project of BSH Home Appliances LLC and Edil-Import LLC. Two stores have been successfully operating for several years in New York and St. Petersburg. Total investment in the project exceeds 10 million. Euro. Financing was provided with the help of OAO Moskow Credit Bank.
What sets each brand apart and makes them individual “heroes” in the context of this store?
Each brand has its own unique qualities and characteristics that set them apart and make them individual “heroes” in the context of this store. These brands have carefully crafted their identity, positioning, and values to resonate with a specific target audience. They offer distinct product assortments, featuring innovative designs, high-quality materials, and exceptional craftsmanship. Moreover, each brand has its own story, history, and heritage, allowing customers to connect with a sense of authenticity and tradition. Additionally, these brands have built a strong reputation for providing excellent customer service, ensuring a memorable shopping experience. Overall, it is the combination of these elements that make each brand stand out and establish them as heroes in the store, attracting loyal customers and setting the tone for a unique and enchanting shopping destination.
What sets each of these brands apart as heroes in the home appliance market? Are there any notable differences in their product offerings, technologies or customer service?