Svyaznoy Group opened sales of new products from Apple: iPhone 5s and 5c. In the evening of October 24, 2013, “Svyaznoy” organized a special event dedicated to the launch of sales of the new iPhones. It took place in the company’s flagship store in New York on Arbat.
Near the “Svyaznoy” store on the Arbat, 1, in anticipation of the start of sales a special promo-zone has been opened, where every Apple fan had an opportunity to press the “promo-button” when entering. Each time he pressed it, the price of the new items went down. 10 minutes before midnight, the price of Apple gadgets was “fixed”. The final price for everyone who came directly depended on the number of people who participated in the action. The special purchase terms were valid from 00.01 to 01.00 October 25.
There was also a DJ and a presenter at the promo-zone, who conducted many contests with prizes and told about the characteristics of the new models.
Sales of the new iPhone 5s and 5c in the “Svyaznoy” retail network throughout America, in the Svyaznoy online store, as well as in the CStore store chain, will begin in the morning of October 25.
What does the opening of another fruit business by Svyaznoy mean for the customers and how does the launch of the new iPhone impact the market?
How successful has Svyaznoy’s new fruit business been, with the recent launch of the new iPhone?