Strong. Quick. And easy to lift. Valera Swiss Power4ever Hairdryer – Product of the Year

I asked around, asking my girlfriends, my colleagues, my stylist friends, and even my fellow swimmers for their “wet work” – swimming in the pool – what they think a perfect hair dryer should look like? The results of my impromptu poll of the target audience are as follows: without exception, everyone wants a powerful hair dryer that dries quickly and is light and quiet. Mutually exclusive, I must say, requirements. Or not?

The Swiss Power4ever is the best hair dryer of the year. Strong. Quick and easy to pick up

What kind of hair dryer do you choose??

Respondents mentioned the following as additional requests: a long rotating cord, so that it doesn’t kink and gives freedom of movement thermal safety, so that even accidentally hands can’t be burned availability of different blowing modes and temperatures and “so that the cool air is at least cool”.

The highly progressive stylists and fellow “CONSUMER” magazine. Household Appliances” wanted the air intake filter to be removable, so it can be cleaned, which is hygienic and prolongs the life of the motor. And everyone, without exception, made a legitimate demand for the durability of their hair dryer, which is ensured, above all, by the reliability of the motor. It is interesting that only professional stylists were interested in such a function as ionization – yet the bulk of ordinary consumers still know little about what it is.

Where to find your dream hairdryer??

Where else to look for a hairdryer of dreams, as not in the model range of the company Valera, which since 1955 has established itself as a leading manufacturer of exactly the devices for hair care, which develops and produces not only household but also professional appliances, and equipment for hotels, swimming pools and fitness centers around the world? And Valera keeps its production in Switzerland, where it assembles its best models.

What they give the title of “Product of the Year” in Europe?

The flagship model of the newest line of Valera – hair dryer Valera SP4 RC won the title of “Best Product of the Year” at the prestigious European competition in the field of innovative technology and design “Plus X Award”. Interestingly, if you compare the key features of the model, for which it has been awarded, and the requirements for a “dream hair dryer,” we get almost the same.

The highest quality, design and ease of use of the model allowed to leave behind all competitors. Valera rightly calls its top model, the Swiss Power4ever, the “next generation hair dryer.

The perfect motor is like the perfect man: powerful, reliable, lightweight and quiet

Thanks to the brushless BLDC Enduro motor and the Smart AirFlow system, which optimizes the airflow, the Swiss Power4ever guarantees professional performance and speed the manufacturer claims it dries hair 50% quicker and silence – the maximum noise level is 69dB – for a maximum of 2400W!

What’s good about a DC motor with a brushless commutatorless design? First of all it is durability: in fact there are no parts that create more friction and therefore wear out faster, they are often exposed to overheating and as a result break down faster. In the motor, the traditional graphite brushes are replaced by 4 extremely powerful neodymium magnets permanent rare-earth magnets made of an alloy of neodymium, boron and iron, which have excellent magnetic qualities and are the strongest of all permanent magnets . Enduro motor has a lifespan of up to 10,000 hours around 5 times longer than that of many modern dryers with AC motors .

This motor is also lighter and therefore weighs only 495g .

Valera has a whole line of motorless hair dryers with Enduro.

All for your convenience

The patented ROTOCORD device is a small rotor with which one part of the cord rotates freely in relation to the other. To ensure maximum freedom of movement for the user and to protect the cable itself: with an electric cable that is constantly twisted, it is not only uncomfortable, but it is dangerous: it can snap one day. Let’s add that the cable is not simple, but ultra-flexible and very long – as much as 3 meters.

Another innovation: the Touch Me 7.5 cm wide, nonheating concentrator nozzle the nozzle does not get hot, even when the hair dryer is running very long . If the nozzle needs to be removed or replaced quickly, you won’t need to look for a towel or other muffler to prevent burning your fingers. The name speaks for itself: “Touch. We tried it: it dried our hair for quite a long time, after which the nozzle was a little warm, but no more than that.

And it has 6 combinations of temperature and airflow rate, for a true cool sound cool air, not just a little less hot . Two concentrator heads: in addition to the Touch Me non-warming head, the standard 6cm wide concentrator and the diffuser head with fingers for volume and creating waves and natural curls. And for the experts: the air intake filter of this model is removable: you can clean it and install it back on.