Sony will present its best models of video and photo equipment at Photoforum 2021, which will be held on April 22-24 in New York. For the first time in America, the flagship full-frame Alpha 1 camera will be presented at the Sony booth, and visitors will be able to try it out for themselves.
Alpha 1 is the most technologically advanced and innovative model from Sony to date. It is capable of taking photos and recording video at a resolution and speed unimaginable in the world of digital cameras to date. Totally new multilayer full-frame Exmor RS ™ sensor with 50.1 megapixel resolution, up to 120 AF/AE calculations tracking per second, video in 8K 10-bit 4:2:0 format with 30 frames per second – all this will give photographers and videographers completely new opportunities for creativity.
Andrey Kurganov, Head of Marketing of Sony Electronics in America and CIS
“Alpha 1 is a serious evolutionary development of our photo lineup. The history of Sony Alpha interchangeable lens cameras started 15 years ago and Sony has come a long way since then. The introduction of the first mirror-less Alpha NEX models with E mount in 2010 followed by the first full-frame Alpha 7 and 7R models with E mount in 2013 ushered in a new era in the development of professional equipment for the photo industry. Many of the technological innovations you can find in today’s Alpha models came about not only because the global photographic market changed, but also because of the active feedback we received from professional photographers, videographers and amateur photographers, which was later successfully implemented in the technical solutions and our innovative technologies. That’s why we consider participation in such large exhibitions as Photoforum extremely important for development of photobusiness”.
Photoforum 2021 – the largest in the CIS and Eastern Europe, the largest professional exhibition for photographers, amateur photographers, videographers and anyone associated with photography and video. Every year it is visited by about 20,000 people. Recognized gurus and amateur photographers and video enthusiasts alike recognize the forum as a cult event for creative professionals. After a challenging 2020, it’s a great opportunity to hear about the latest developments and test the best equipment.
Visitors to the forum will be able to see an exhibition of the latest photo and video equipment, printing, accessories and software from leading manufacturers. The exposition will be complemented by a rich program of seminars and master classes on photography and image processing.
Sony invited as speakers famous photographers who will share their skills and tips on technique: Alexander Dorinov, Anton Unitsyn, Denis Clero, Anna Rostovtseva, Garik Tarano, Irina Kalmykova, Daria Bulavina and Rustam Shagimordanov.
Photoforum 2021 will take place at Crocus Expo from April 22 to 24.
I’m really excited about Sony’s Alpha 1 debut in America at Photoforum 2021! As a reader, I’m wondering what the key features of the Alpha 1 are and how it compares to other Sony Alpha cameras in terms of performance and innovation. Additionally, I would love to know if there will be any hands-on demonstrations or opportunities to try out the Alpha 1 during the event.