Sony introduces new models of 8K Full Array LED, 4K OLED, and 4K Full Array LED TVs with superior picture and sound quality

Sony has announced a wide range of new BRAVIA TVs, including the ZH8 series with 8K resolution and Full Array LED backlighting, A8 series OLED TVs with 4K HDR resolution 55 and 65 inch diagonals , and XH95 and XH90 series with 4K resolution and Full Array LED backlighting. New BRAVIA models are equipped with the best Sony proprietary technologies, which are designed to reproduce the author’s original intention on the screen as precisely as possible. Introducing a new range, Sony offers users the ultimate immersive experience through impressive picture quality, innovative audio technology and a seamless user experience on large premium screens.

BRAVIA OLED A8

Best-in-class X1™ Ultimate processor delivers exceptional picture clarity and accuracy for the ultimate in realism. Another crucial requirement for an immersive experience is quality sound. Sound-from-Picture Reality™ on the new BRAVIA models makes it seem as if the sound is coming straight from the screen.

The new models ensure faithful reproduction of the picture as intended by the author by supporting Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX® Enhanced™ on select models , allowing the user to have an IMAX experience in the comfort of their own home with a new level of picture, sound and scale.

The new Sony BRAVIA TVs also feature Ambient Optimization optimal brightness , which allows you to adjust the quality of picture and sound to any environment, depending on the level of light in the room. This technology automatically changes the brightness of the picture according to the level of light for optimal viewing, brightening the picture in bright rooms and vice versa, muting in the dark. What’s more, this technology detects objects around you – curtains or furniture – that reflect or absorb sound waves, calibrating acoustic settings to avoid sound deterioration.

In addition to Ambient Optimization, the new Sony BRAVIA televisions come with the new Immersive Edge design concept. A discreetly placed stand along the edge of the screen for extra realism. This minimalist design allows you to fully immerse yourself in what’s happening on the screen without distracting you from what’s being shown. To get ready for new generations of game consoles, a number of new models support 8K resolution, as well as 4K at 120fps high frame rate and fast response times when connected to HDMI inputs for the maximum performance required for the best gaming experience.

BRAVIA ZH8

Key upgrades for Sony TVs

– The new Frame Tweeter solution in the ZH8 family: the ultimate immersive experience is achieved through enhanced image quality, a minimalist design and the Sound-from-Picture Reality™ concept using the new Frame Tweeter technology. The frame tweeter sends vibrations to the TV frame, turning it into a sound source. Sound appears to emanate directly from the screen, giving the viewer the sensation of being immersed in the action.

– X-Motion Clarity for OLED screens: This revolutionary, widely recognised as the best of its kind Sony technology is now available on OLED TVs. With an incredibly high refresh rate it enhances the screen image in real time. For example, exceptional smoothness combines with high brightness and sharpness of dynamic scenes to provide uncompromising picture quality when watching sports broadcasts.

– X-Wide Angle in more models: X-Wide Angle technology delivers bright, true-to-life images with minimal color casts from any angle, while delivering a wider color gamut and higher brightness than standard LED TVs. Enjoy a great picture with incredible color range and depth of color from anywhere in the room! To offer customers even more choice, the technology will also support XH95 Series 4K Full Array LED-backlit televisions with 55-inch or greater screen diagonals.

– Full-Array LED direct full LED backlight in more models: Sony Full-Array Local Dimming and Boosting technology dynamically changes the light level in certain areas of the screen based on the content, significantly improving contrast and brightness. With precise light balancing in all areas of the screen, dark scenes are even richer and bright scenes brighter, just as the author intended. This top-of-the-line feature will now be available on mid-priced models in the XH90 series with 4K resolution and Full-Array LED backlighting.

– Backlit remote control: The new backlit aluminum remote control for ZH8 and XH95 allows you to enjoy a comfortable viewing experience in dimly lit rooms.

– Android TV™: the new lineup will come preloaded with Google Assistant1, Google Play Store and Chromecast for easy access to content, services and other devices. In addition, Sony’s original user interfaces and voice control features have been improved, making them even more convenient for everyday use. Advanced voice control features allow users to enjoy content, work with apps and connected devices hands-free2.

– Voice Control Capability2: Sony’s voice-activated TVs work with Google Assistant to offer viewers smart features and more usability. You can simply ask Assistant to find the latest blockbuster, TV series or run games. The assistant can also dim the lights through smart devices, show tasks in your calendar and display answers to questions you ask.

– Compatible with smart speakers: with support for Google Assistant3 and Amazon Alexa4, you can control your TV with your voice to download and play YouTube videos using Google Home or to change channels and change volume through Amazon Alexa-powered devices.

– Easily connect to most devices: Apple® Airplay® 2 support lets users stream video, music, games and photos from their iPhone®, iPad® or Mac® on their TV. Apple HomeKit™ technology provides a convenient, reliable way to control your TV from your iPhone®, iPad® or Mac5.

BRAVIA XH95

New Sony BRAVIA TV models and their key features

ZH8 Series 8K HDR 85 and 75-inch models with Full Array LED backlighting

– Ultra-high contrast in 8K resolution.

– Powerful X1™ Ultimate processor and 8K X-Reality PRO

– Realistic sound thanks to the new Frame Tweeter and Sound-from-Picture Reality™ concept.

– New backlit remote control.

– Dual-position stand lets you mount your TV on small surfaces.

– New Ambient Optimization optimizes picture and sound for ambient light levels.

– Display with TRILUMINOS™ technology captures the finest nuances of color, light and tones as seen through a video lens.

– Compatible with Dolby Vision™ and Dolby Atmos™.

– Voice control capabilities.

– Works with smart speakers, including devices on Google Home and Amazon Alexa.

– Easily connect to most devices, including Apple® AirPlay® 2, HomeKit™.

– Fast access to a variety of content and services with Android TV operating system.

– Custom Mode, combined with other customizable viewing features from Sony, provides a wide range of options to suit user preferences while staying true to the author’s vision.

– Support for 4K resolution at 120fps.

A8 Series 4K HDR OLED TVs 65″ and 55″ models

– X1™ Ultimate processor delivers unsurpassed 4K HDR image quality.

– Pixel Contrast Booster, eight million self-illuminating pixels and Sony’s original OLED panel controller dramatically improve picture quality with realistic color reproduction including deep black and wide viewing angles.

– X-Motion Clarity for OLED screens.

– Two subwoofers enhance and complement Acoustic Surface Audio™ technology.

– Compatible with Dolby Vision™ and Dolby Atmos™.

– New Ambient Optimization feature optimizes picture and sound according to the level of light in the room.

– TRILUMINOS™ display captures the subtle nuances of color, light and tones as seen through a video lens.

– Works with smart speakers, including Google Home and Amazon Alexa devices.

– Easily connect to most devices, including Apple® AirPlay® 2, HomeKit™.

– Fast access to a wide variety of content and services with Android TV operating system.

– Custom Mode, combined with other customizable viewing features from Sony, provides a wide range of options to meet user preferences while staying true to the author’s vision.

XH95 Series 4K HDR TVs 85, 75, 65, 55 and 49-inch models with Full Array LED backlighting

– X1™ Ultimate processor delivers unsurpassed picture quality in 4K HDR.

– Full Array LED and X-tended Dynamic Range™ technologies deliver high contrast and maximum picture trueness.

– X-Wide Angle technology provides a bright, realistic picture with minimal color distortion, regardless of angle, ensuring a wider color gamut and brightness when watching

– Using enhanced Acoustic Multi-Audio and Sound-from-Picture Reality™ with dual amplification. It allows separate control of the main speaker and the invisible tweeter. It also uses the new acoustic module X-Balanced Speaker, which has a sleek design and delivers a clear sound dual amplification system and the X-Balanced Speaker module are only available for models XH95 series with a diagonal of 55, 65 and 75 inches Acoustic Multi-Audio technology is available in models with a diagonal of 55 inches .

– Sleek, frameless Flush Surface design 55-inch, 65-inch and 75-inch models only .

– The new Ambient Optimization feature adjusts picture and sound according to room lighting conditions.

– TRILUMINOS™ technology captures the subtle nuances of color, light and shade as seen through a video lens.

– Dolby Vision™ and Dolby Atmos™ compatibility.

– Supports voice control available on models 55 inches and higher .

– Works with smart speakers, including devices on Google Home and Amazon Alexa.

– Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKit™.

– Fast access to a wide variety of content and services with Android TV operating system.

– Custom Mode combines with other customizable viewing features from Sony to offer a wide range of options that allow you to satisfy user preferences while staying true to the author’s vision.

Pricing and availability

Pricing and availability in America will be announced later.