Sony in New York presented a new range of BRAVIA TVs for the American market. Guests of the presentation were among the first in America who could see and evaluate the image quality of the new line of BRAVIA OLED AF8, 4K HDR TVs XF90 and XF85, XF80, XF75, XF70 series, as well as the new line of Full HD TVs with Android TV™ WF8.
The focus of attention was on the high-tech BRAVIA OLED televisions, providing an incredibly realistic experience, thanks to the deep black color and bright details, as well as the original acoustic technology Acoustic Surface. The sound in these models is transmitted by the whole surface of the screen. You could literally feel it when you put your hand to the TV’s front panel.
“Last year we introduced the flagship series of Sony BRAVIA OLED TVs in America for the first time. It is possible to note that these TV sets are of great interest for both the media and the American consumers. The positive evaluation of the novelty is also confirmed by a large number of international and regional awards, which the A1 model has received, largely due to the high image quality, original design and sound transmission technology Acoustic Surface. In 2018, in addition to the acclaimed A1 model, BRAVIA OLED TVs of AF8 series will appear on the American market, and we are pleased to announce that the price of the new model will already be more affordable than A1 models at the launch,” said General Director of Sony Electronics in America and the CIS, Mr. Fujita Takakiyo.
Guests were also shown the new BRAVIA 4K HDR LCD TV series for Android TV™. In a special demonstration area the capabilities of the new X-Motion Clarity technology were demonstrated, which allows showing a clear and smooth image even in very dynamic scenes, without affecting the brightness. Great for action movie buffs and sports fans.
“Following market trends and striving to maximize consumer satisfaction, in 2018 Sony is expanding its line of TVs with large screens of 55 inches or more, increasing the number of models with 4K HDR support by 20%, as well as expanding the line of BRAVIA TVs based on the Android TV operating system by 30%,” commented Denis Tyryshkin, Head of Marketing, Television Equipment Marketing Department of Sony Electronics Product Marketing Department in America and CIS countries.
Sony BRAVIA OLED AF8 range
With an OLED screen, the AF8 Series delivers stunning picture detail, deep blacks, rich and lifelike colors, and the widest viewing angles possible. The latest generation high-end processor maximizes the precision of the 8 million pixels on the OLED screen for unparalleled picture quality in 4K HDR. In addition, Acoustic Surface technology brings the sound source directly to the screen, creating an immersive experience for the viewer. The monolithic design gets rid of the usual speakers so the viewer sees only a quality picture in front of them and nothing else. AF8 Series makes it easy to set up any place with its minimal footprint.
– OLED matrix with 8 mln self-luminous pixels
– 4K HDR X1 Extreme processor provides unprecedented picture quality through three technologies: HDR-re-mastering based on objects, Super Bit Mapping ™ 4K HDR, and processing using two databases.
– Acoustic Surface technology – high-quality sound is transmitted by the entire surface of the screen.
– TRILUMINOS Display™ technology further enhances brightness and accurate tone reproduction.
– The Android TV™ platform gives you quick access to the world of movies, music, photos, games and provides a variety of functions, including search and work with applications. Voice search function to search for content and control the TV. Built-in Chromecast™ module for easy transmitting content to your TV from your smartphone or tablet. With the Google Play™ app store, you can install your favorite Android apps right into your TV’s memory
– HDR support lets you enjoy a new video experience with improved brightness, contrast and color reproduction. Supports only Dolby Vision HDR*1.
Sony BRAVIA XF90 Series
The XF90 75″, 65″, 55″, and 49″ 4K HDR televisions come with the cutting-edge X1 Extreme processor for impressive picture quality. The bigger the screen, the more you’ll notice the fuzzy parts, especially in fast action scenes. To overcome this problem, the XF90 Series uses X-Motion Clarity™ technology to deliver crisp, smooth moving pictures thanks to Sony’s patented local LCD dimming algorithm. This algorithm allows you to effectively control brightness, optimizing its duration. The result is a sharper, smoother picture with little or no loss of brightness.
– 4K HDR X1 Extreme delivers unprecedented picture quality with its three technologies: object-based HDR remastering, Super Bit Mapping™ 4K HDR and dual database processing.
– X-tended Dynamic Range PRO enhances video quality in various formats, including HDR, by adjusting the brightness of the backlighting in select areas of the screen.
– X-Motion Clarity technology enhances the clarity and smoothness of moving images. Precise control algorithm minimises motion blur. Even the most dynamic scenes remain as realistic as possible without compromising overall brightness.
– The Android TV™ platform gives you quick access to a world of movies, music, pictures, games and more features, including search and playback applications. Voice Search is used to find the content you want and control your TV. Built-in Chromecast™ for easy streaming of content to your TV from your smartphone or tablet. Enjoy your favorite Android apps right on your TV with the Google Play™ app store
– HDR support lets you enjoy a new standard of video with improved brightness, contrast and color reproduction. Only Dolby Vision HDR*1 is supported.
BRAVIA WF80 Series
The WF80 Full HD TV series gives you high picture quality and easy control with the Android TV operating system. HDR support lets you see a wider range of colors and contrast, resulting in a higher quality display. HDR-standard content contains more visual information color gradations, tones, depth , so we can see the finest nuances and transitions in both static and moving images. This slim, stylish TV with a slim, aluminum-coated frame not only takes up minimal space, but also blends in well with its surroundings. And thanks to the clever cable management system the cables will be hidden as much as possible.
– With its unique database-enhanced realism algorithm, 4K X-Reality PRO technology guarantees the highest level of detail when watching TV, DVD and Blu-ray discs, as well as photos and videos, including those from the Internet.
– The Android TV platform lets you explore the world of movies, music, photos, games and provides many functions, including search and work with applications. Voice search function is used to search for content and control the TV. Built-in Chromecast to easily stream content to your TV from your smartphone or tablet. With Google Play™ service, you can play your favorite games right on your TV.
Price and affordability
4K HDR-TVs XF90, XF85, XF80 series, and Full HDTVs WF80, WF66, RF4 series are available now. BRAVIA OLED AF8 Series 55-inch and 65-inch 4K HDR TVs go on sale next week. Pre-order and price information is available today on the Sony Store Online p>
What are the significant features and advancements offered by these new BRAVIA TVs by Sony in America?