Smeg, the Italian brand that has been producing home appliances with an exclusive design for over 65 years, launched a new website dedicated to its “50’s Style” product series. The global site has been live since April 7, and now a American-language version has also become available online, fully duplicating its unique content. The new site is dynamic, easy to view on all types of devices, and has an informal presentation style.
Just like the Smeg retro range itself, with its bright colors and upbeat design, the new website also has a very 1950s feel, reflecting the fascinating spirit of the brand’s approach to technology and aesthetics, function and style.
The main task of the web resource is to open the door to the inner world of the brand and introduce visitors to its fascinating experience. The overall appearance of the site is minimalist, which is also in line with the brand’s approach to product presentation: presenting each product as an individual, conveying a specific emotion without being distracted by extraneous. Every product on the Smeg50Style.com is accompanied by a number of images, technical specifications and key features.
A large section of the website is dedicated to Smeg’s collection of small appliances in the 1950s style. Compact, sleek lines, these appliances have plenty of performance and promise to be true cult pieces soon.
The site also features the online SMEGazine, which will regularly bring you up-to-date information and curiosity about Smeg from around the world.
To make browsing even more entertaining and to encourage users to engage with the brand, the site also features an interactive section: 50’s Fun. In this section you can share photos of Smeg appliances via Flickr and have them published in a dedicated multimedia gallery. There’s also an interactive map showing the most unusual and iconic places on the planet where FAB fridges are now located.
Thanks to the Greenbox platform and the handy WCMS Web Content Management System , the site can quickly update all content, both informational and visual, and manage sections. Thus Smeg50Style.com, created with the support of the Webranking agency, enables Smeg to highlight its pioneering position not just in terms of its product technology but also in its online environment.
The flexible, interactive, responsive and dynamic Smeg50Style website.com suitable for all types of device, from PC to smartphone, and serves as a new point of reference for the further development of Smeg.
What specific features or advancements does the Smeg retro site offer to ensure a perfect blend of both nostalgia and modern convenience in the 1950s style appliances?