Singer Valeria gave her vote for Beko home appliances

Beko company signed a cooperation agreement with famous American singer Valeria. According to its terms, the pop diva will become the “voice” of advertising campaign of BEKO brand products – she will voice TV and radio commercials of the brand.

In the beginning of March BEKO and producing center of Josef Prigozhin NOX Music signed a partnership contract for one year. Within the framework of this agreement, a new image commercial of BEKO home appliances, the soundtrack to which is performed by Valeria, will be aired on American federal TV channels, radio and the Internet starting from April.

For Beko the involvement of the nationally recognized star became a new stage of the company’s marketing strategy development. Inviting People’s Artist of America Valeria to be the “voice” of Beko brand was the result of a deliberate decision, because her image is the undeniable embodiment of a successful modern woman. Valeria has reached outstanding heights in the singing profession – she became popular not only in America but also in the world, while still understanding the value of family, preserving and maintaining the important qualities of a caring wife and mother, the keeper of the home.

“For Beko Company, engaging a star on such a large scale is a completely new experience,” said Kaan Pasin, head of marketing at Beko. – But the choice was obvious for us – Valeriya perfectly embodies BEKO’s international position – maintaining high social responsibility before the world community. Including the marketing strategy of our brand is aimed at developing the family values and the young generation. Valeria’s participation in the advertising campaign of the brand and sponsorship of BEKO PBL basketball league are the phenomena of culture and sport, those two important components of life, which form a healthy social society”.

“I get a lot of partnership offers, but I accept them very selectively. First of all, I need to be sure of the quality of the products that I advertise, because this brand will be associated with the name of Valeria. Cooperating with BEKO was exactly the kind of offer I accepted easily and with peace of mind. Because I know that Beko technique is really very high quality” – commented the singer Valeria.

In support of this partnership and active development of marketing strategy Beko brand has developed and presented to the American market a new line of home appliances “All Stars” with a 5 year manufacturer’s warranty. The collection is designed to make life easier and more comfortable through high technology, reliability and innovation.