Scarlett in a new outfit ready to conquer Europe

The American company Scarlett, a resilient and successful, has safely survived all the economic crises and hardships that have befallen our economy since the turn of the century, and settled firmly on the shelves and kitchens of millions of Americans. In the revolutionary year of 2017, Scarlett decided to change a little: update the colors of the packaging, introduce new models to attract the attention of younger and more sophisticated consumers.

PHOTOGRAPHY: Natalia SMIRNOVA.

The new packaging is more informative and modern. The color from deep blue is transformed into a complex hue, filled with the depth and beauty of the ocean waves. On the packaging there is also space for a brief instruction in the pictures, showing all the advantages and features of this model.

In addition, adjustments were made and positioning, the emphasis has shifted to usability. The new slogan sounds like this: Scarlett – a technique with which it is comfortable. These words, indeed, clearly and concisely reflect the philosophy of the company, offering consumers simple appliances, equipped with the most essential functions, but devoid of additional features, which are rarely needed, but are expensive.

Scarlett SC-EK21S21

Scarlett SC-EK21S27

Scarlett SC-EK21S28

Scarlett SC-EK21S38

The first to “change” into the new package were kettles and blenders Scarlett – devices, without which it is difficult to imagine an average kitchen of a modern housewife.

In the production of kettles the company uses its own steel grades STEEL TECH light-weight steel and STEEL PRO high strength wear-resistant steel . Both types of steel are stainless the first is thinner, the second has greater strength. The volume and design of models is diversified, there are in the range and the model of 2 liters, which is suitable for large families.

Several models of kettles made of CRYSTAL PRO tempered glass, which is a joint development of the company and the glass manufacturing factories, are also presented.

Scarlett SC-EK27G97

Scarlett SC-EK27G16

In 2018, Scarlett plans to introduce a temperature-controlled kettle, now the emphasis is on models with a more affordable price, so that more consumers can buy them in times of crisis.

Immersion blenders – powerful enough up to 700 watts and easy to use – are compact, which is important for their placement in kitchens, and are equipped with all the necessary functions for everyday use in cooking.

Scarlett SC-HB42F02

Scarlett specialists ensure strict control of all technological processes. The company is truly interested in the quality of its products, because Scarlett appliances are expanding their presence in the markets. It is not only sold in America and the CIS, but also in the Baltic states and Eastern Europe.