Samsung Electronics unveils its latest development, the sensational new Samsung Cinema screen. This is the world’s first HDR LED cinema display, which delivers incredible picture quality, brightness and accuracy.
Samsung will officially unveil its LED cinema screen during previews at Cinemark Century Orleans 18 and XD Theater at the Orleans Hotel & Casino March 27-30, 2017. The premiere will coincide with CinemaCon 2017, the largest and most important exhibition of the global film industry, with attendees from more than 80 countries.
Samsung Cinema’s 10-meter screen easily accommodates today’s cinema size. In addition to providing LED image quality at 4K 4096×2160 resolution, the display also exceeds DCI specifications used to assess high levels of performance, reliability and quality in digital cinema. The new screen surpasses the traditional visual capabilities of projection technology, delivers the most lifelike images and is guaranteed to impress even the most discerning viewers.
“With the growing popularity of modern home entertainment systems and streaming platforms, movie theaters must position themselves as the place to watch movies in a unique quality that users can’t get anywhere else,” said Sung Kim, vice president of Samsung Electronics America. Our new Cinema Screen technology delivers better image quality on the big screen, creating an atmosphere where viewers can feel a part of every scene.”.
Direct-lit Cinema Screen LED technology really delivers high dynamic range HDR cinema content at up to 10 times the brightness level offered by standard cinema projectors 146fL vs 14fL with enhanced image uniformity, no optical distortion or interference. The device delivers a highly accurate and superior color presentation, with optional ultra-contrast and low grayscale settings to display both the brightest and deepest blacks on the screen at a near-infinite 1 contrast.
The innovations implemented in the Cinema Screen will be enhanced by a state-of-the-art sound system developed by Cinema Group, a division of Harman Professional Solutions recently acquired by Samsung , in collaboration with Samsung Audio Lab. Read more about this collaborative project in cinema equipment in Sight & Sound magazine.
“Harman is excited to continue working with the Samsung Cinema Screen team and Samsung Audio Lab. Looking forward, our expertise in cinema audio systems will help Samsung strengthen its leadership in visual displays and enter the cinema equipment market,” said Brian Devine, vice president of Tour and Cinema Solutions Group.
The demand for cinema equipment is growing, and Samsung Cinema Screen is a versatile solution that will meet a wide variety of audience requirements. The screen maintains high image quality even in general cinema lighting conditions, regardless of what content is played on it. It is able to provide benefits to users who are interested in cinemas for corporate events, concerts, sports broadcasts and competitions gamers.
“The launch of the LED display for cinemas is just one more step on the road to a complete digital signage-based cinema solution,” said Sung-gi Kim, vice president of visual displays at Samsung Electronics. – From self-service checkout touchscreens to digital panels with discount menus and interactive movie posters, Samsung is already helping to increase viewer interest and operating efficiencies. In the future, we will continue to work to provide the cinema industry with complete solutions and look for new and effective ways to enhance the viewing experience for viewers.”.
Samsung Cinema Screen recently passed the compatibility test at Keio University in Tokyo. The screen is currently undergoing DCI certification.
What specific features or advancements does Samsung’s ‘cinema of the future’ technology offer that differentiate it from traditional movie theaters?
Samsung’s ‘cinema of the future’ technology offers several features and advancements that differentiate it from traditional movie theaters. Firstly, it incorporates advanced visual technologies like Samsung’s Onyx LED screens, which provide enhanced picture quality with deeper blacks and brighter colors, offering a more immersive viewing experience. Additionally, their technology includes advanced sound systems such as the Harman’s JBL Audio technology, which delivers high-quality, immersive audio and creates a more realistic and dynamic sound experience for moviegoers. Furthermore, their cinema technology includes innovative design elements like LED lighting and comfortable ergonomic seating, which enhance the overall ambience and comfort of the theater. Lastly, Samsung’s technology allows for greater flexibility in content display, as it supports various screen formats including 3D, 4K, and even virtual reality, providing a wider range of cinematic experiences for audiences.