In November 2015. The new unique ALPHA3 circulation pumps with the ALPHA Reader communication module from GRUNDFOS are available for sale in Europe. More than 16,000 units have already been sold in Germany alone, of which more than 15,000 models have been pre-ordered – and that’s a new sales record.
ALPHA3 pump byGRUNDFOS
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The incredible popularity of the new ALPHA3 model in Europe is primarily due to its level of performance, which exceeds the strict requirements of not so long ago adopted legislation: since 2013. There are directives abroad that require the mandatory installation of energy efficient equipment,” says Ekaterina Semenova, Engineer, Household Equipment Department, Grundfos Ltd. – The energy efficiency index of the new product does not exceed 0.15, which makes GRUNDFOS ALPHA2 series pumps the most energy-efficient in their class. This fact has been officially confirmed by research by the independent organization VDE. ALPHA3 pumps are the full analogue of ALPHA3 pumps, but with even more functionality”
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It is especially popular in Germany: since September there was already a pre-order available for GRUNDFOS partners and customers. More than 200 building and installation companies have expressed their interest in the new ALPHA3, as this pump helps to solve one of the most significant installation problems: ensuring easy and quick balancing of two-pipe radiator heating systems. It is important for the user’s comfort, but also for energy efficiency, as 7 to 20 percent of the fuel can be saved when the equipment is working properly.
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According to current laws in Germany, all new heating installations have to be balanced,” says Dirk Schmitz, Head of Communications and Public Relations, GRUNDFOS Germany. – But it is impossible to verify that this condition is met and only 15% of the systems currently meet the standards. In 2017. The requirements will become stricter: documentary evidence of the procedure will be required. ALPHA3 is ahead of its time – already today, thanks to the ALPHA Reader communication module and the Grundfos GO Balance program, you can receive and print a report on the hydraulic balancing of your systems.”.
In America, the ALPHA3 pump was presented in December 2015., sales launch is expected in February 2016.
What factors do you think contributed to the outstanding success of the GRUNDFOS ALPHA3 pump in Europe, leading to record-breaking sales figures?
What factors contributed to the unprecedented success of the GRUNDFOS ALPHA3 pump in the European market?