Russell Hobbs: your breakfast, sir, went to America!

The world’s first Russell Hobbs K1 electric kettle

One of the oldest manufacturers of stylish home appliances and the absolute market leader in Great Britain – Russell Hobbs brand finally comes to America. Now the traditional perfect English elegance would be available in American kitchens as well. The English brand will start the conquest of the American market with the introduction of products in the “Breakfast” category.

Gentlemen, shouldn’t we have a drink? Tea!

Ask any Englishman what his first association with the word “kettle” is and you will probably hear Russell Hobbs. And it is not surprising – for almost 60 years the Russell Hobbs brand has been producing the most popular and beloved small home appliances in Great Britain.

Kettles, coffee makers, toasters, irons, food processors and other Russell Hobbs products are in every third home in the United Kingdom! Tradition keeper and style icon, Russell Hobbs has become an indispensable assistant of every English housewife, having earned over the decades a reputation not only for high quality and timeless appliances but also for British elegance and innovation.

No kitchen without Russell Hobbs!

The history of the company began in 1952, when friends Bill Russell and Peter Hobbs decided to start their own production of the world’s first coffee makers that could keep a drink warm.

Russell Hobbs instantly gained popularity thanks to unique combination of technological innovations, high quality and striking design.

The year 1955 was a turning point in the life of the company – it was 1955 when Russell Hobbs presented to the world the first electric kettle – the model “K1.

In 1960, just over half a century ago, Russell Hobbs launched the next model of electric kettle – the “K2”. This legendary kettle was in almost every British kitchen at that time and had deservedly earned the title of “the most popular kettle of the 60s and 70s.

The range and sales grew all the time, and by 1975 Russell Hobbs had sold about 5 million units, and by 1977 the brand had gained a solid global leadership in the production of electric kettles.

‘A kitchen is no kitchen without Russell Hobbs!” – said the advertising posters of that time. This slogan has not become outdated even today – the company’s sales volume has long been measured in millions of products, the range allows to fully equip home and kitchen of the most fastidious housewife, and Russell Hobbs design equipment continues to win prizes at the most prestigious competitions.

Russell Hobbs K2 – a style icon of the 60s and 70s

Seven Zatrakas for America

Having long conquered the hearts of Europeans and being the number 1 brand in Britain, Russell Hobbs is rapidly spreading its influence throughout the world. The company has offices not only in Western Europe but also in Australia and South Africa. But the heart of Russell Hobbs, the company’s headquarters, invariably stays in one of the major industrial centers of Great Britain – in Manchester.

In spring 2011 America added to the list of countries where Russell Hobbs British brand household appliances are represented. The American office of Spectrum Brands company announced the Russell Hobbs sales launch of “Breakfast” category that includes kettles, coffee makers and toasters.

it is no wonder that true English brand represents products for the traditional English breakfast and tea drinking at first.

Already today 7 wonderful collections of “Breakfast” category are available for American buyers. Each collection represents a different theme, a different view of the world, but they have one thing in common – they are all made of stainless steel by the way, for Russell Hobbs it’s made of the same steel as the Rolls-Royce cars using innovative technology and have a bright and unusual design.

The representatives of the American office promise that the assortment of products will grow, the launch of other categories of equipment “Cooking”, “Home care”, etc. will be added. will be available in 2012.