When I hear from someone that there aren’t any serious home appliance manufacturers in America, I always just smile. I can name at least three worthy names. The example of how in our days in your own country you can build a successful business connected with the production of equipment and how you can create a brand that is taken seriously by European companies and has a solid market share is for me the ELIKOR Group, which produces Elikor hoods in Kaluga.
What this company had in the mid-90’s of the last century? – Almost abandoned industrial premises, located on the then deserted right bank of the Oka, and a great desire to create their own business. What we see now? – Workshops equipped with the best modern machines made in Switzerland and Germany, huge logistics centers. But more importantly, we see Elikor hoods on store shelves and, even more importantly, we see them in American kitchens, where they have been working conscientiously for years, just like their creators.
How Kaluga residents managed to create world class production in a small American town? Leonid Meerovich, the general director of the factory, once made a joke while showing dealers around the plant and pointed to the new laser machine: this could be real estate in Cyprus. When the money you earn is invested in a business, that’s when new production capacity and capabilities appear.
Approximately once a year the company holds a dealer conference, which brings together partners and friends of Elikor from different cities of America and the CIS. The most interesting thing is that there is always something to show and boast about. For example, two years ago we saw an unfinished automatic paint shop. It’s currently working 16 hours a day. Line 4 of the logistics center is starting up. Renewed site of Elikor company started to function.com, where it is convenient not only to “look out” for a hood for your kitchen, but also to place an order for the purchase of an entire batch.
The company’s plan is to expand the showroom so that visitors can see the entire range of Elikor hoods – the old room no longer holds them.
Elikor hoods are equipped with Italian-made turbines, which have a five-year warranty. Manufacturers do not conceal what components are used, and always eagerly show and tell about each stage of production, from cutting sheet metal and ending with the packaging of the finished product and its storage in the warehouse.
All Elikor hoods are divided into collections, united by design.
ART – ART AND STYLE
Each model is unique. The collection is distinguished by the brightness of colors and endless design ideas.
Among the jewels of the collection is Onyx ART, which is beautiful, extremely convenient and functional. Original color design, modern materials and high performance make this cooker hood “shine” in modern kitchens.
When Italian manufacturers saw “Epsilon Zhostovo” and found out that each hood is painted by hand by artists, they were amazed at the affordable price of these masterpieces. By their standards such a hood should cost a lot of money and could decorate kitchens of only super wealthy people…
MODERNITY – FRESHNESS AND FASHION
Combination of metal and glass allows these hoods to fit harmoniously into high-tech designs. Among the models, a prominent place is taken by hoods with black glass, but you can also pick up lighter models in silver color. modern hood control systems, powerful yet quiet turbines.
CLASSICS – FOR ALL TIMES
This collection of kitchen hoods is distinguished by the classic shape of the domes. But despite this, it has more than 10 models of different colors and configurations, which makes it very difficult to choose: one begins to regret that the kitchen needs only one hood, not two or three.
COUNTRY STYLE – NATURAL LUXURY
This style is extremely popular in our country. The hoods on offer are mostly white or beige, with precious wood finishes. Manufacturers offer a variety of options for wooden framing, which allows you to match the shade to the color of the furniture set.
THE FREQUENCY OF SELECTION
Air purifiers equipped with coal filters also have their place in our assortment. They’re practical, quiet, space-saving, and free of harmful impurities. Naturally, air cleaners – the most affordable among the hoods, and they are often bought not only for apartments, but also for summer cottages: clean air is needed for all kitchens.
What are the key factors that have contributed to the success of Elikor factory in Kaluga?
Can you provide more details about the specific recipe for success that the Elikor factory in Kaluga follows? What factors have contributed to their success, such as their manufacturing techniques, product innovation, or effective marketing strategies?