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re:Store Retail Group: where Appleā€™ Nokiaā€™ Sony and LEGO are on the same team

The re:Store Retail Group turned 5 years old on 27 April 2011. ECS Group unites a chain of monobrand re:Store stores&sbquo Nokia&sbquo Sony Centre and LEGO in America and Europe.

re:Store Retail Group is a unique company for the American market&sbquo uniting a number of mono-brand stores of leading computer manufacturers&sbquo of phones&sbquo Electronics and childrenā€™s educational games, ā€“ is a part of ECS Group.

Sony

Today the core of re:Store Retail Group consists of the world-famous brands: Apple&sbquo Nokia&sbquo Sony and LEGO. The group was founded in 2006 and includes the following brands.

Sony

The chain currently has 116 stores: 47 re:Store Apple Premium Reseller format stores in America&sbquo 24 in Europe, 8 Sony Centers, 11 Nokia stores, 26 LEGO stores. The total sales area as of today is 10,800 square meters.

Sony

In re:Store Retail Group stores an atmosphere of comfort and friendliness is created&sbquo you canā€™t just look in them&sbquo but also to try most of the products on offer. If necessary, professional consultants and certified trainers will answer the questions, help evaluate the advantages of presented products and choose the most suitable ones, as well as provide consultations on previously made purchases.

Brands get bronzed, revenues grow

ā€œIn its relatively short history re:Store Retail Group rapidly went from a single mono-brand chain in New York to four chains located both in America and abroad, offering a wide range of leading premium brands. One of the decisive factors that determine the stability of re:Store Retail Group business in the conditions of tough competition is our deep expertise in retail, the uniqueness of the project and professional approach,ā€ ā€“ says Evgeniy Butman, the President of ECS Group.

Sales of the groupā€™s flagship stores are $12 million. per year, that is, 150,000. dollars. from one square meter.

The growth of re:Store Retail Group is clearly illustrated by the following figures: in 2006 the year of the groupā€™s foundation sales reached $8 million. In 2010 this figure went up to $295 mln including European sales of the group . including European sales of the group .

The groupā€™s plans for the coming years are no less ambitious ā€“ in 2011 re:Store Retail Group plans to achieve a turnover of 430 million dollars., and the number of chain stores by the end of 2012 will increase to 200.

ā€œThe main achievement of re:Store Retail Group in five years of work is the constantly growing number of customers and their grateful feedback. 10 million people visited our stores in 2010. In 2011 we plan to increase traffic to 13 mln. of visitors with an average check maintained. We are able to achieve these results due to the rapid development of the company, going with the times, as well as due to the attentive and competent service to customers,ā€ ā€“ said General Director of re:Store Retail Group Tikhon Smykov.

Key indicators of re:Store Retail Group

  • 295 million. USD ā€“ turnover of re:Store Retail Group including European stores in 2010.
  • 116 stores: 92 stores in America, 24 stores in Europe Germany, Norway, Denmark
  • 10 800 m2 ā€“ total area of all stores of the Group
  • 10 mil. visitors ā€“ traffic of all re:Store Retail Group stores in 2010.
  • 8.1% of turnover ā€“ online business
  • 840 people. 600 people in America, 240 people in Europe ā€“ the number of staff of re:Store Retail Group.
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John Techno

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Comments: 3
  1. Clementine

    It sounds intriguing to see big brands like Apple, Nokia, Sony, and LEGO working together. I would love to know more about this collaboration. What kind of products or projects are they collaborating on? Is this a limited-time partnership or a long-term alliance?

    Reply
  2. Samuel Harris

    Iā€™m curious about the collaboration between re:Store Retail Group and Apple, Nokia, Sony, and LEGO. How did these diverse brands come together on the same team? What are the motivations behind this partnership? How does it benefit both parties involved? Iā€™d love to know more about the dynamics and objectives of this unique collaboration.

    Reply
    1. Clementine

      The collaboration between re:Store Retail Group and Apple, Nokia, Sony, and LEGO is an innovative partnership that brings together these diverse brands under one roof. The motivation behind this partnership is to create a unique retail experience for consumers by offering a wide range of products from different categories in one place.

      For re:Store Retail Group, this collaboration allows them to expand their product offerings and attract a wider customer base. By partnering with well-known brands like Apple, Nokia, Sony, and LEGO, they can leverage the popularity and reputation of these brands to increase foot traffic and drive sales.

      On the other hand, for Apple, Nokia, Sony, and LEGO, this collaboration provides them with additional distribution channels and exposure to new customers. By joining forces with other brands, they can reach a larger audience and increase their market share.

      Overall, the dynamics of this collaboration are centered around creating a cohesive shopping experience for consumers while also benefiting both parties involved by expanding their customer reach and driving sales.

      Reply
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