From the moment we wake up each day we enter the realm of scents: the smell of freshly laundered sheets, the fresh scent of a clean shirt, or the smell of clean towels when we leave the shower…
Smells have long been an integral part of our lives and can easily lift our spirits and provide pleasant moments wherever we are.
The freshness of your morning might quickly fade away as the day progresses, but now with Persil, you can keep it that way for longer.
Persil’s new laundry detergent, Vernel Fresh Scent Pearls, contains invisible micro-granules filled with a fresh scent. Now you can enjoy 24-hour global freshness with Persil!
Henkel experts applied the latest encapsulated fragrance micro-granule technology developed for Vernel air conditioners to one of their flagship brands, Persil.
The result is a new Persil formula with freshly scented Persel laundry conditioner capsules. Thanks to this unique formula, your clothes stay freshly fragrant for up to 24 hours after washing.
Each time you wash your laundry with the new Persil Fresh Scent Pearl, the micro-granules lock onto the fabric and keep on releasing the fragrance until, with a light touch or movement, they open and release a fresh scent.
“Vernel’s fresh scent pearls are attached to the laundry and unveiled by rubbing them together. That way, the scent continues to be released from the capsules long after the wash. What’s more, test results have shown that the fresh scent on linens can last for up to a month when clothes are stored in the closet instead of being worn.
The micro pellets remain active even after washing at 90°C, whilst drying in the washing machine, in direct sunshine and even ironing.
The Persil range, Vernel Fresh Fragrance Pearls, comes in a new eye-catching design, highlighting all the benefits of the Persil and Vernel combined technology.
Persil “Pearls of fresh Vernel fragrance” is already available in American stores. Market launch is accompanied by a powerful advertising campaign.
Persil Vernel Fresh Scent Pearls is Henkel’s latest innovation. Persil has been at the forefront of laundry innovation for over 100 years and has a reputation for excellent stain removal and keeping clothes clean, soft and fresh.
Can you explain how Persil is able to retain its fragrance and freshness for a full 24 hours?