One Million Dollar Laundry by Hotpoint

New York, May 30, 2016. – From June 1 to July 15, 2016 Hotpoint is holding a promotional campaign “Careful washing for a million” with a prize fund of 1,000,000 Dollars. Any user can participate in the promotion, however, only purchasers of Hotpoint washing machines from June 1 to July 14, 2016 can claim the grand prize. After purchase, they must register the serial number of the appliance at the promotional site

million.hotpoint

and wait for the final broadcast of the wash, during which the winner will be announced.

The campaign’s protagonist is a Hotpoint novelty, which is equipped with a gentle washing mode for delicate fabrics. It was in this machine that the organizers decided to wash what everyone wants to keep and increase – money.

“Everyone can remember curiosities when he accidentally washed his plane ticket, passport or money. With time, a smile replaces disappointment, but such situations stay in the memory forever. I am sure that one million roubles washed with a Hotpoint washing machine will be a great surprise for the winner of the promotion, and the result will prove that the new model is a great choice, relying on the Hotpoint brand for clothes care”, stresses Marco Falaschetti, Marketing Director of Whirlpool America and Asia.

The prize fund will be formed through the active participation of users of social networks. The starting sum which the organizers will put in a washing machine drum will make 100 000 Dollars, and for each re-post information about the action in social networks, 500 Dollars will be added. Campaign participants will be able to monitor prize money growth in real time on the promo site, as well as receive regular e-mail newsletters with information on the prize amount collected.

On July 15, Hotpoint will open the broadcast on the promo site and summarize the results live, showing the result of a gentle washing of one million Dollars in a Hotpoint washing machine. After a cycle of gentle washing of delicate fabrics at 20 ° C, in a special window on the site will appear winner code promo.

Campaign “Washing for a million” takes place in stores of federal and regional networks of home appliances and electronics M.Video, MediaMarkt, Tekhnosila, Technopark, Corporation Center, Nord, World of Home Appliances, Holodilnik and others. – For a complete list of participating stores, visit the million.hotpoint . Promotional support through promotional website, POS-materials, contextual advertising, as well as interactive videos on Yandex, Google, social networks Facebook, VK, OK.

Hotpoint is the first brand among major appliance manufacturers to use Shazam Visual Recognition technology to promote directly at the point of sale. Building a dialogue with the audience, the brand added the message “Shazam and win a million” to stickers and Crowners in the stores. Interactive advertising in magazines and banners in Shazam app inform the users about the mechanics of the promotion. When activating the creatives, users receive additional information about the benefits of the new washing machine model and can read the rules of the promotional campaign.

Such brands as Mercedes-Benz, Lacoste, KFC, Nescaf, etc. are already using Shazam’s interactive technology in their projects&eacute and Sony Pictures as part of using an advertising product from Gazprom Media Digital , and others.