January 29, 2013. Nikon’s European division has unveiled four new COOLPIX cameras, including an advanced model for underwater photography: the thorough camera COOLPIX AW110 is designed to take pictures at depths of up to 18 meters and is equipped with a Wi-Fi interface to display photos and videos immediately after shooting. The Nikon COOLPIX S31 is a waterproof, shockproof and dustproof 10 megapixel camera that is tough and easy to operate, making it the perfect companion for everyone in the family. Finally, the two new L-series cameras, the Nikon COOLPIX L27 and COOLPIX L28, offer maximum ease of taking high-quality photos and videos.
Nicolas Gillet, Consumer Product Marketing Manager for Nikon Europe, said, “These new COOLPIX cameras are aimed at different customers. The highly protective Nikon COOLPIX AW110 is designed for extreme sports fans and aspiring divers.
It can be strapped to a cylinder and dive to depths of up to 18 m – the standard for diving in so-called “open water” for Open Water Divers with certification. In addition, this camera is capable of instantly downloading footage to compatible mobile devices via Wi-Fi, so you can instantly share your underwater adventures with friends and family.
Those who don’t need such uncompromising protection might consider the Nikon COOLPIX S31, which can withstand immersion to a depth of five meters, withstands shock and is dustproof, but is so easy to operate that everyone from grandparents to small children will enjoy using it. If you want the simplest compact camera possible, you’ll love the Nikon COOLPIX L27 and COOLPIX L28, equipped with many smart features and ready to take the worry out of taking pictures.
Ready for the great outdoors: the NikonCOOLPIX AW110
The COOLPIX AW110 is as ready for adventure as you are, and looks forward to capturing the extraordinary. It can be held in your hand, mounted on a board, attached to a backpack or attached to a diving cylinder, and it will be ready to preserve unique memories of every maneuver, dive and fall in the form of scenic photos or Full HD 1080p videos. A 16-megapixel backlit CMOS sensor, wide-angle NIKKOR lens with 5x zoom and a 7.5 cm 3-inch OSID OLED screen with 614,000 dots resolution are mounted in a rugged compact body that is dustproof, waterproof to a depth of 18 meters, withstands drops up to 2 meters and is designed to operate in temperatures down to -10 °C.
With built-in Wi-Fi that allows you to send photos and videos directly to mobile devices for uploading to the Internet, you can instantly share all your adventures with family and friends. Nikon understands the needs of outdoor adventurers and has equipped the COOLPIX AW110 with everything you need for the outdoors.
GPS allows you to add geographical labels to photos so it’s easy to see where the photo was taken, and an electronic compass and world map make it easy to navigate and trace your way. Altimeter records the exact altitude at which the picture was taken range -300 to 4,500 m , and depth gauge measures dive depth range 0 to -20 m .
The active control system is designed to simplify shooting in the most difficult conditions and allows you to change camera settings by rotating the camera horizontally, which is especially useful when shooting underwater or with thick gloves.
Just like every other Nikon camera, the COOLPIX AW110 boasts the highest image quality. A 16-megapixel high-sensitivity CMOS sensor in combination with a special low-light mode gives you great results in bright sunlight as well as at night or underwater.
High ISO sensitivity up to 3200 reduces blur in pictures taken of fast-moving subjects or in low-light conditions, while Best Shot Selection BSS automatically finds the sharpest picture out of 10 consecutive frames. In short, it’s the best camera for outdoor activities and adventures at any time of year.
The Nikon COOLPIX AW110 comes in four colors camo, blue, black, and orange , with a recommended retail price of 13990 Dollars.
NikonCOOLPIX S31: Welcome to the family
Rugged, simple and easy-to-use, the S31 10-megapixel camera will appeal to everyone in the family. With its large buttons, simple menu system, 3x optical zoom NIKKOR lens, 6.7cm 2.7in LCD monitor, HD video shooting and fun built-in filters, everyone in your home can shoot great photos and videos in almost any circumstance without worrying about the safety of a camera that can withstand the shocks of fate.
Waterproof to a depth of 5 meters, drop resistant to 1.2 meters and dust proof. Designed for active use at home and on vacation, it opens up opportunities to take pictures in unusual places, like the pool or the beach.
With its symmetrical body design, the Nikon COOLPIX S31 is easy to operate and fits comfortably in the hands of adults and children alike. The flash is centrally located and large dedicated shutter buttons and 720p video buttons are located on both sides of the body so your naughty fingers can get in the way of taking a great shot.
An intuitive menu system with large, colourful icons makes camera operation a joy, even for children. Automatic blur reduction technology takes care of sharpness in photos of moving people, while built-in filters such as selective color or fisheye can add a twist to any shot.
Nikon COOLPIX S31 is available in five colors yellow, pink, blue, white and brown , and its recommended retail price is 4,790 Dollars.
NikonCOOLPIX L27 – beautiful memories to last a lifetime
Cute, rugged and comfortable, the 16-megapixel Nikon COOLPIX L27 will take all the worry about photo and video quality so you don’t have to think about it. Simple controls and intelligent automatic modes provide high-definition images and allow you to take portraits with smiling faces and open eyes.
Wide-angle NIKKOR lens with 5x optical zoom 26-130mm captures clear, detailed photos of groups as well as macro shots. And if you want to capture even more vivid memories, all you have to do is press a button to switch to HD 720p video. This camera is equipped with a bright 6.7 cm 2.7 inch LCD monitor that makes photos and movies look just as they do before your eyes.
In simple auto mode, all camera settings are optimized for light, allowing you to take great pictures every time. Built-in motion blur reduction reduces the effects of camera shake, while the smart portrait system helps take perfect portraits with a smile timer and skin tone softening. The Nikon COOLPIX L27 is powered by AA-size batteries and is great for taking with you everywhere.
The COOLPIX L27 is available in five colors magenta with pattern, silver, black, red and white , and its recommended retail price will be 2990 Dollars.
For the big event: NikonCOOLPIX L28
The COOLPIX L28 is another incredibly easy-to-use camera that makes taking photos and movies fun. 20-megapixel resolution, wide-angle NIKKOR lens with 5x optical zoom, 7.5 cm 3.0 inch LCD monitor, and HD 720p video recording – everything you need to capture important events.
Simple auto mode and one-touch movie capture for maximum convenience, while the high resolution and sharp NIKKOR lens with 5x optical zoom let you capture everything from newborn portraits to video reports of family adventures.
Photos look great on the large LCD monitor and are sharp enough to enlarge and hang on your wall. The Nikon COOLPIX L28 is powered by AA-size batteries.
The COOLPIX L28 comes in four colors pink, red, silver and black .
These Nikon COOLPIX cameras seem impressive, especially with their underwater capabilities. I’m curious to know if they are also equipped with features like image stabilization or high resolution for capturing clear and detailed photos underwater?
Are these Nikon COOLPIX cameras reliable for underwater photography? I’m looking for a compact camera that can capture great underwater shots without complicated settings. Has anyone used these models for underwater use and had a positive experience?