Nescafé Dolce Gusto MINI Limited Edition coffee machine presented during a test drive

On the first Sunday of summer, MINI admirers and real coffee connoisseurs could be the first to get acquainted with an exclusive series of coffee machines Nescaf&eacute Dolce Gusto MINI Limited Edition. Journalists from glossy magazines and famous bloggers attended the event at the official BorisHof MINI dealership.

Nescaf coffee machine&eacute Dolce Gusto MINI Limited Edition

“Everybody makes coffee, we create a masterpiece” – this was the motto of the creators of the new Nescaf coffee machine&eacute Dolce Gusto.Joining in this creative impulse with MINI, a British premium car brand, we created a real masterpiece in the world of coffee. The coffee machine in cheeky style and an elegant black and white design, like the fast and stylish MINI, speeds up in seconds, makes a delicious mocha or vanilla latte macchiato, awakens your palate with a strong lungo and makes your cacao sweet. All you have to do is to choose your favorite drink.

With Nescaf&eacute Dolce Gusto MINI Limited Edition allows anyone to be creative in their kitchen and turn a cup of coffee, like an artist, into a real work of art. The palette of Nescaf tastes&eacute Dolce Gusto consists of 23 spicy and invigorating types of coffee, and also includes hot chocolate, cocoa, and tea.

For one day, the car showroom on Olympic Avenue in New York was turned into a modern art space. BorisHof MINI dealer center delighted the guests with a master class on skateboards and longboards painting, and offered to learn the art of parkour, to try oneself as a beatboxer and, of course, to drive test cars.

For its part, the Nescaf&eacute Dolce Gusto pleased everybody with delicious coffee in the exclusive style of MINI. All the visitors of the event immediately posted their vivid impressions in social networks with the hashtag dolcegustomini. The authors of the most popular photos are the happy owners of a stylish new Nescaf coffee machine&eacute Dolce Gusto MINI Limited Edition.

The idea of the event was inspired by pop-culture street-art: two brands united by their love to art prepared for the guests an unusual performance, during which everyone could feel himself or herself as a creator and join the work of artist from ZukClub art-group.

In real time admirers of British premium brand MINI and coffee connoisseurs have created a real work of modern art together. The resulting art object combined the creative philosophy of the two brands and certainly aroused the curiosity and delight of the public. One of the walls of the BorisHof MINI dealership, which the artists painted in the style of street art, became the canvas for creativity.

Emotional and creative fans of the Nescaf brands&eacute Dolce Gusto and MINI were pleased with the proposed activities: “Art is what can change your life, it’s great that today you can create and change the space around yourself: complement the artist’s painting, paint in your individual style longboard, or make the streets of New York more positive, taking a ride on a bright, stylish MINI. All this with a delicious Nescaf&eacute Dolce Gusto, a very unusual and interesting event,” shared designer Masha Tsigal’s impressions.