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Mona Lisa in a new light – in the light of Toshiba

New York, July 17, 2013. – Toshiba Technology Gives Visitors to the Louvre a New Look at European Art Masterpieces. Toshiba Corporation Vice President Hideiro Shimomitsu and Hervé Barbaret, CEO of the Louvre concluded the agreement in the hall where the famous museum’s main masterpiece is located.

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Toshiba LED lamps will now be used to light the Mona Lisa and the Red Room in the Louvre. A grand ceremony to celebrate the completion of their installation was held in the Napoleon Hall on July 4th. The ceremony was attended by about 480 guests. Among them were the company’s most important customers and numerous journalists from European and Japanese media.

Toshiba Corporation was represented by its Vice President Hideiro Shimomitsu, the Louvre by its General Director Herve Barbaret. Michel Delaunay, Deputy Minister of Social Affairs and Health and Motohide Yoshikawa, Permanent Representative of Japan to the OECD, took part in the ceremony.

“Leonardo da Vinci was known as a limitlessly inquisitive and creative person. At Toshiba, we believe that the pursuit of new knowledge and imagination is key to maintaining continuous innovation,” notes Hideiro Shimomitsu. – This is what unites us with the great creator. We are proud of our partnership with the Louvre, a museum that looks to the future while preserving tradition.

Partnership agreement between Toshiba and the Louvre was signed in June 2010. In December 2011 corporate specialists have completed the installation of LED lighting Pyramid, small pyramids at the entrance, on the facade of the pavilion of Colbert, and in May 2012 did it also in the courtyard of Napoleon. The new fixtures differ from their predecessors by reducing power consumption by 73%, but still do an excellent job: illuminating buildings and works of art, allowing visitors to see what was previously hidden from their eyes.

Thanks to these achievements, Toshiba was chosen to install LED lighting for one of the museum’s main treasures: Leonardo da Vinci’s portrait of the Mona Lisa. In addition, Toshiba was responsible for the lighting of the Red Room, which houses a large collection of 19th century French artists. This is the first time LED lighting fixtures from Toshiba have been used inside a museum. The work of experts from the Japanese corporation in the Louvre is not yet finished. LED systems will be installed in the Square Court in spring 2014 and in the Napoleon Hall in the middle of the year.

LED lighting has improved the uniformity of illumination* for the Mona Lisa, enhancing the visual contrast of the painting. As part of this project, Toshiba specialists developed a number of new technical solutions, which, among others, allow you to adjust the color temperature** for maximum natural light.

In addition, in order to prevent paint fading, UV and blue light levels are kept to a minimum. The Red Room, which is partially illuminated by daylight, has a control system that maintains a constant color temperature by adjusting the emission spectrum of the lamps. Compared to previous equipment, power consumption and weight of Toshiba LED systems reduced by 60% and 72% respectively. The negative environmental impact of artificial lighting systems has been largely reduced.

Toshiba began producing lighting systems in April 2010 in order to create a new lighting concept. A joint project between Toshiba and the Louvre to demonstrate that Japanese innovative technology is the perfect complement to European art. The project is particularly important in promoting this new business line for the corporation.

Toshiba uses the latest technological advances to represent the world’s cultural heritage while spreading a new lighting concept globally. Toshiba, one of the most globally sustainable companies, is taking this opportunity to showcase the world’s best cultural heritage while minimizing the environmental impact of museum lighting.

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 1
  1. Emma Fisher

    How does Toshiba shed a new light on the Mona Lisa?

    Reply
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