NESCAF philosophyÉ Dolce Gusto vividly demonstrates the phrase “Everyone makes coffee – we make masterpieces.”.Coffee is more than a beverage or a morning pick-me-up, it’s an icon of taste, an inspiration, and boundless creativity in every cup. The process of developing a new coffee machine is similar to that of creating a work of art. In 2015, NESCAFÉ Dolce Gusto creates a new masterpiece – a series of coffee machines in partnership with British premium car brand MINI.
Exclusive NESCAF SeriesÉ Dolce Gusto MINI Limited Edition
For many metropolitans, contemporary art is not only a desire to be part of a fashion phenomenon, but also a way of self-identification, which reflects their ideas about themselves and the world around them. NESCAFÉ Dolce Gusto and MINI are brands from different categories, creating different products, but they have something in common – love for creativity, desire to create creative and colorful products, positioning on the platform of art.
In 2015, NESCAFÉ Dolce Gusto and MINI decided to combine their expertise and ideas to create a unique product – the exclusive NESCAFÉ Dolce Gusto MINI Limited Edition. True coffee aficionados can now enjoy their favorite beverage in MINI style. Multifunctional coffee machine combines the bold style, the elegance of black and white and the high quality that NESCAF fans appreciate so muchÉ Dolce Gusto. All these components create a perfect harmony of inside and outside and open up the inspiring world of the art of coffee-making.
The partnership between the two brands will not be limited to an exclusive coffee machine. A series of joint events is planned throughout the year with POP street art culture as its foundation. Street-art is the dialogue of the artist with the space and the object, street art, bright, shouting, evoking different emotions and, of course, curiosity. It’s about shaping images, stories and giving them a concept.
The Nescafe Dolce Gusto Limited Edition coffee machine and the MINI Cooper car become a canvas for artists, who create real works of contemporary art, combining the philosophies of the two brands into a single whole.
NESCAFÉ The Dolce Gusto MINI Limited Edition is the ultimate barista in your kitchen. The machine dispenses in seconds, so it quickly makes aromatic mocha or vanilla latte macchiato, juices up a strong Lungo and makes a nice cup of sweet cocoa. WITH NESCAFÉ Dolce Gusto MINI Limited Edition allows anyone to become a creator in their own kitchen and, like an artist, turn a cup of coffee into a real work of art.
The NESCAF Flavor PaletteÉ Dolce Gusto consists of 23 spicy and invigorating coffees, and also includes hot chocolate, cocoa, and tea.
What aspects of modern art are incorporated in the design of NESCAFÉ Dolce Gusto and MINI?