MERLION and Candy Hoover Group sign distribution agreement

MERLION, a leading American wide-scale distributor, and Candy Hoover Group, one of the European leaders in home appliances, signed a distribution agreement. The agreement has no expiration date and entitles to carry out direct supplies of Candy and Hoover household appliances to the territory of the American Federation and CIS countries.

Candy Hoover Group, founded in 1945, is one of the European leaders in manufacturing large and small home appliances, both built-in and free-standing, with products that meet the highest environmental and efficiency standards. The company’s products are represented by two international brands, Candy and Hoover, as well as some national brands, such as Rosi&egrave Res France , Jinling China and Baumatic UK . Hoover – one of the European market leaders in vacuum cleaners and floor care.

Gleb Mishin, CEO Candy Hoover Group: “Candy Hoover Group has very ambitious aims in Europe and America, so we pay special attention to our sales partnership, choosing the strongest and most reliable market players, which without any doubt is a MERLION company. Candy Hoover Group is already showing very good results in 2017, which, will exceed last year’s figures by more than 35%. We are confident that working with America’s largest wide-spread distributor will allow us to grow even faster in the future.

“Household appliances have been in the MERLION portfolio since December 2009 and for all the last seven years this category of goods has been in high demand both from our partners and end users we can see that, in particular, by the increase of sales in our retail projects – the networks POSITRONICS and SITILINK . We have achieved good results also by selecting the right brands for expansion of our portfolio,” commented Konstantin Dessler, Distribution Director of MERLION’s Home appliances and electronics division. – Candy Hoover Group products have proven to be stylish, reliable and high quality on the American market. I am confident that it will take a worthy place in our product range, and we, as the largest distributor with a federal coverage will make a significant contribution to the further popularization of TM Candy and Hoover, and promote the technique in major metropolitan areas and in remote regions.

MERLION occupies one of the leading positions in the market for the distribution of home appliances, consistently being among the top three players. In the distributor’s turnover the household appliances are in the top 5 commodity groups in terms of sales. The agreement with Candy Hoover Group has made it possible to expand the product portfolio with Candy refrigerators and freezers, Candy washing machines and dryers, as well as Hoover vacuum cleaners and irons.

Thanks to the signing of a direct agreement with the Candy Hoover Group, MERLION partners will receive certain benefits in the form of guaranteed availability, prompt delivery, as well as marketing and service support from the distributor and manufacturer.