Coffeeā¦ Itās a magical beverage. At its creation obviously not managed without witchcraft, fairies, sorcerers and their magical paraphernalia! After all, one tiny cup of espresso is able to wake up and āturn on the brainā of an adult, improve mood, cheer up and energize! Coffee aroma with a positive attitude. Only a completely magic drink, COFFEE, can do such wondrous things.
Melitta Coffee Machine
āMelitta ā the logo, familiar to many coffee lovers in our country. Some of you have long been accustomed to using filters for coffee, but for someone else Melitta coffee machine has a place of honor in the kitchen, or a package of excellent coffee beans or ground coffee is waiting to be turned into a wonderful invigorating drink.
To the last drop!
Weād like to remind our readers a little bit about the history of the company, which began in Dresden long ago, or rather a long time ago, at the very beginning of the twentieth century!
Frau Benz, a housewife, wanted to get rid of the coffee sludge that made the last sip of her favorite beverage less pleasant, and wanted to solve the problem once and for all. Although perhaps at that point a purely German āthrifty streakā manifested itself: why some of the precious beverage is simply thrown away?
And then one day this happens! Melitta Benz punched holes in a brass pot with the most common nail and covered the bottom with a blotter from her sonās notebook the word is forgotten now, it means blotter paper, t.e. Non-glued and low-pressure paper, in the structure of which there are a lot of small capillaries, so it quickly absorbs liquids such as ink . Andā¦ the goal was reached, the coffee was filtered! But if itās that simple, canāt you make money from it??
The first steps into big business
On June 20, 1908, a housewife of 35 years patents her invention as a āutility modelā and, with an initial capital of 72 pfennig less than one German mark , registers the company āM. Bentz, which only became known as Melitta in 1932.
Husband and sons were the first employees the production facility consisted of an eight-meter wide room in an apartment. Melittaās husband Hugo personally demonstrated the new filtering methodā¦ in his own window, and the hostess invited friends and acquaintances for coffee tastings. Such simple, at first glance, advertising and marketing gave excellent results and the company began to actively develop and thrive.
For true coffee connoisseurs
Nowadays Melitta has an excellent reputation and offers not only traditional paper filters for coffee lovers, but also equipment for coffee preparation: coffee machines, drip coffee makers, foaming milk as well as cleaning agents.
Melitta also offers its coffee beans Melitta āBella Cremaā, coffee for professional coffee machines in the choreca segment, ground. All kinds of coffee could be bought in stores or ordered online.
The path of coffee beans from the plantation to roasting, grinding and packaging is meticulously monitored by Melitta experts. Products with the Melitta logo can always assure you of the highest quality.
Could you please explain the journey of Melitta from being a manufacturer of paper filters to becoming a coffee machine producer? How did they manage to transition and what were the key factors that contributed to their success in this new market?