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Melitta: From paper filter to coffee machine

Coffeeā€¦ Itā€™s a magical beverage. At its creation obviously not managed without witchcraft, fairies, sorcerers and their magical paraphernalia! After all, one tiny cup of espresso is able to wake up and ā€œturn on the brainā€ of an adult, improve mood, cheer up and energize! Coffee aroma with a positive attitude. Only a completely magic drink, COFFEE, can do such wondrous things.

Melitta

Melitta Coffee Machine

ā€œMelitta ā€“ the logo, familiar to many coffee lovers in our country. Some of you have long been accustomed to using filters for coffee, but for someone else Melitta coffee machine has a place of honor in the kitchen, or a package of excellent coffee beans or ground coffee is waiting to be turned into a wonderful invigorating drink.

Melitta

To the last drop!

Weā€™d like to remind our readers a little bit about the history of the company, which began in Dresden long ago, or rather a long time ago, at the very beginning of the twentieth century!

Frau Benz, a housewife, wanted to get rid of the coffee sludge that made the last sip of her favorite beverage less pleasant, and wanted to solve the problem once and for all. Although perhaps at that point a purely German ā€œthrifty streakā€ manifested itself: why some of the precious beverage is simply thrown away?

And then one day this happens! Melitta Benz punched holes in a brass pot with the most common nail and covered the bottom with a blotter from her sonā€™s notebook the word is forgotten now, it means blotter paper, t.e. Non-glued and low-pressure paper, in the structure of which there are a lot of small capillaries, so it quickly absorbs liquids such as ink . Andā€¦ the goal was reached, the coffee was filtered! But if itā€™s that simple, canā€™t you make money from it??

Drinking technique

The first steps into big business

On June 20, 1908, a housewife of 35 years patents her invention as a ā€œutility modelā€ and, with an initial capital of 72 pfennig less than one German mark , registers the company ā€œM. Bentz, which only became known as Melitta in 1932.

Husband and sons were the first employees the production facility consisted of an eight-meter wide room in an apartment. Melittaā€™s husband Hugo personally demonstrated the new filtering methodā€¦ in his own window, and the hostess invited friends and acquaintances for coffee tastings. Such simple, at first glance, advertising and marketing gave excellent results and the company began to actively develop and thrive.

For true coffee connoisseurs

Nowadays Melitta has an excellent reputation and offers not only traditional paper filters for coffee lovers, but also equipment for coffee preparation: coffee machines, drip coffee makers, foaming milk as well as cleaning agents.

Melitta also offers its coffee beans Melitta ā€œBella Cremaā€, coffee for professional coffee machines in the choreca segment, ground. All kinds of coffee could be bought in stores or ordered online.

The path of coffee beans from the plantation to roasting, grinding and packaging is meticulously monitored by Melitta experts. Products with the Melitta logo can always assure you of the highest quality.

Beverage technology

Coffee machines

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 1
  1. Stella Owens

    Could you please explain the journey of Melitta from being a manufacturer of paper filters to becoming a coffee machine producer? How did they manage to transition and what were the key factors that contributed to their success in this new market?

    Reply
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