In 2012 Golder-Electronics has brought a new Maxwell cookware brand to the American market. It is a series of cookware made of steel and aluminum, baking molds and kitchen accessories, presented in the basic price segment. The brand stands out for its optimal mix of breadth, quality, technology and price.
“Maxwell’s philosophy is that you shouldn’t pay for things you don’t use, and that’s why it avoids excessive costs all the way from ‘conception’ to ‘point of sale’. So, there’s no pickiness for style and innovation in Maxwell cookware. Quality, shape, material and practicality are paramount, but price remains the dominant factor.
Maxwell Cookware is a wide range, stylistically and functionally united in series: Strawberry, Cherry, Black currant, Apple and Rainbow.
The Strawberry series is made in bright, juicy colors. It includes a pressed aluminum saucepan and frying pans with a Xylan non-stick interior from the world-renowned Whitford, carbon steel roasting pans of varying diameters with silicone handles and a french press made of heat-resistant glass with an 18/10 steel press.
Cherry series in cherry and presented with pressed aluminium pans and sauté-pans with internal non-stick Whitford Xylan coating. The Cherry series also includes a stainless steel cookware set pots and ladles , carbon steel baking pans and a French press.
The Black Currant series includes gourmet coloured pressed aluminium pans and sauté-pans with Excilon non-stick ceramic inner coating, a steel cookware set pots and ladles as well as a French-press and kitchen accessories ladle, potato-press, spatula, spoon, skimmer .
The Apple line includes pressed aluminum frying pans and sauté-pans with Excilon non-stick ceramic coating, french-press pans and kitchen accessories ladle, potato-press, spatula, spoon, skimmer .
Rainbow series is the pans that will be offered to the end user as a “last purchase”. Made in several colors green, orange, red, yellow and with Excilon ceramic coating they will be a great addition to the basic collections of Maxwell cookware.
It is possible to cook in this cookware on gas and electric stoves with a classic resistive heater.
Special attention in Maxwell Cookware is paid to quality and safety. This is evidenced by the special signs on cookware from LFGB, the European legislation on food safety and convenience products. Maxwell pots and pans have a high-quality non-stick coating from Whitford, the global non-stick coating manufacturer, which is free from PFOA and is safe for human health and the environment. Black Currant, Apple and Rainbow series uses Excilon non-stick ceramic coating, which is known for its high non-stick properties and sustainability.
Why does Maxwell Cookware believe that customers should not pay for something they won’t use? Can you provide examples or specific reasons to support this statement?
Are there any options to customize the products we purchase from Maxwell Cookware, so we only pay for what we need and use?