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LG’s presentation was successful at the "Clouds" – with friends and gourmets

New York, February 22, 2012 – LG Electronics has invited its friends, gourmands and connoisseurs of the culinary arts to the restaurant “Oblaka” Shopping center “Seasons of the year” for an unhurried conversation around the fireplace about cooking, delicious and healthy recipes, and other aspects of a healthy lifestyle.

Oblaka Restaurant. Master Class by Alexey Zimin

Also for the first time a revolutionary series of microwave ovens with Lightwave technology and carbon fiber heater was officially introduced to the American market.

Unlimited possibilities of this 4-in-1 device oven, microwave, grill and steam cooker were demonstrated to the guests of the event by Alexey Zimin, one of the most famous chefs and American restaurant critics, an official representative of LG household appliances for kitchen by the example of a simple but nevertheless delicious, healthy and fast cooking dish – pork tenderloin with plums and baked potatoes.

Also at the event were presented other new LG Electronics home appliances for the American market, helping to maintain a clean environment at home, combining eco-friendly technology with a trendy design, energy efficiency and other solutions that improve consumers’ quality of life and features that have a positive effect on health.

The consumer qualities of LG direct-drive washing machines with 6 Motion technology and refrigerators with linear compressors are confirmed by the certificate of the highest quality category “Rostest-New York.

“There is another trend in American society – the quality of our life, which is directly related to the quality of. All our designs are based on user-friendliness, durability and reliability, which are the key factors nowadays” said Mr. Song D. Song , President of LG Electronics in America.

Unique Lightwave technology with carbon fiber heater

LG Lightwave MJ3881BC 38L  microwave oven

As any cook knows, the quality of cooking depends on the heat source. Lightwave technology is a heating system that uses several sources of heat, including such sources as natural charcoal.

Using charcoal as a heat source, the new ovens allow you to cook healthy and delicious food while keeping food juicy.

Furthermore, Lightwave ovens have Active Convection and Grill temperature control to make cooking easier by selecting the right temperature and maintaining it throughout the cooking process.

Energy savings of up to 30% compared to conventional microwave ovens due to the shorter cooking times. Lightwave ovens also have a sleek, stylish design and user-friendly controls, and a 10-year manufacturer’s warranty.

As in the majority of LG ovens on the American market, the Lightwave models have a unique “American Cook” program that helps make cooking quick and easy.

Automatic modes take into account all the peculiarities of traditional American cuisine. All you need to do is put your food in the oven, select the type of food and its weight, and the oven will automatically select the optimum cooking time and temperature settings.

And with a variety of recipes for cooking tasty and healthy meals in LG ovens can be found on the website of “LG Culinary Academy” lgcook. There are three models on the American market of Lightwave ovens: convection MJ3881BC 38ltr. and MJ3281BC 32 l. , as well as the ML2881CP grill 28 L. .

Freshness preservation

LG GA-B489BVTP bottom freezer fridge-freezer

In the refrigerators category we presented two LG flagship models on the American market: GA-B489BVTP golden with leafy pattern with a bottom freezer and side-by-side GR-M247QGMH white with floral pattern . These models are a combination of advanced technology, stylish design and perfect ergonomics.

Equipped with an efficient and reliable linear compressor, they run quieter than conventional ovens, use less electricity, cool products faster and more efficiently, and maintain a consistent temperature inside the freezer.

The number of friction points in the linear compressor is reduced from 4 to 1, greatly improving compressor reliability. Linear compressor warranty is 10 years.

The Total No Frost technology with Multi Air Flow cooling system makes it possible to forget about defrosting the freezer compartment and, in addition, there is no condensation on the rear wall of the freezer, which makes it easier to keep the fridge compartment clean.

Cold air is distributed more evenly throughout the entire volume of the appliance, minimizing temperature differences between the upper and lower shelves. Different products require different storage conditions.

If these features are not followed, food spoils faster, even in the refrigerator. Therefore, LG refrigerators have special zones that take into account these differences and prolong the freshness of food, keeping its appetizing appearance and preserving maximum nutrients:

  • Opti-Temp zone allows you to set the optimum temperature for different types of food using the electronic control on the door: for storing fish and meat and for fruit and vegetables.

    Moist Balance Crisper Vegetable compartment cover keeps the optimum humidity level.

    The vacuum compartment keeps fruits and vegetables fresher for longer.

    The certificate “Rostest-New York” assigns the highest quality category to LG refrigerators with linear compressor according to the test results, in which the refrigerator with linear compressor showed better preservation of vitamin C and sugar, as well as weight and moisture content in vegetables and fruits, better preservation of dairy products and two times lower power consumption, compared with conventional compressor.

Convenient and efficient washing

LG F12A8HD direct drive washing machine with 6 Motion technology

LG represents in the American market also a new series of LG washing machines with a really big loading capacity of 7 kg in a narrow housing of depth

48 cm. Models of this series are equipped with direct drive and have already well-known to consumers technology 6 Motion, which effectively and gently washes even the most difficult stains.

Washing machines with 6 Motion technology have 5 unique algorithms of rotation “Reverse spin” “Saturation” “Twisting” “Smoothing” “Rocking” in combination with the basic, automatically selecting them depending on the type of fabric and the degree of its pollution.

In addition, the model F12A8HD presented at the event has a touch screen LED-display and water recirculation system, which allows you to wash clothes even more effectively, by better dissolving detergent and effective wetting of laundry detergent solution.

LG F1443KDS is also a striking representative of the latest generation of direct-drive washing machines in the 6 Motion line, featuring a super-load of up to 11kg in a standard 600mm deep housing and combining all the latest technologies for high-quality and gentle washing of clothes.

The technological perfection of the models lies in the use of a reliable direct drive system and an innovative cushioning system which reduces vibrations and noise to a minimum.

Washing machines with direct drive and 6 Motion technology were certified by Rostest-New York according to the highest quality category according to the test results, which showed compliance with the declared requirements and high quality indicators by parameters: washing capacity, power consumption, water consumption, spin efficiency and maximum spin speed, rinseability alkalinity of the last spin , shrinkage or wastage of laundry , noise and others.

Comfortable cleaning with LG Hom-Bot vacuum cleaner

LG Hom-Bot VR5901LVM  robot vacuum cleaner

LG Hom-Bot VR5901LVM is the 5th generation of robot vacuum cleaners. With two cameras and 40 sensors, this robot vacuum cleaner quickly and efficiently cleans every corner of your home, making cleaning truly easy.

The robot vacuum cleaner is programmed with several cleaning modes – manual and 2 automatic – to provide the most efficient cleaning.

As an advanced model, designed with all of LG Electronics’ innovative technologies, Hom-Bot provides the consumer with maximum comfort and ease of use. This is how the robot vacuum cleaner informs you of its current operating status with audible, russified messages.

You can also schedule a vacuum cleaner cleaning delay from 1 to 12 hours. After cleaning, Hom-Bot automatically returns to the charger to recharge. If the battery runs out while you’re cleaning, Hom-Bot also automatically goes to the station to recharge it, and then resumes work from the interrupted area.

Low noise level of 60dB means that the vacuum cleaner will not interfere with watching TV or having a conversation. The robot vacuum cleaner’s slim body, only 90 mm, allows it to clean under low furniture without hindrance.

Moreover Hom-Bot is equipped with HEPA 10 filter that effectively retains dust particles and allergens. The LG Hom-Bot’s special design means the dustbin can be pulled out from the top, which is more convenient and less laborious than pulling it out from the side.

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 1
  1. Nathan Reyes

    Based on the text, it seems like LG’s presentation at the “Clouds” was a success. However, as a reader, I would like to know more about what specifically made it successful. What aspects or features of LG’s presentation impressed friends and gourmets? Was it the content, visual presentation, innovation, or something else? Can you provide more details on how LG managed to capture the attention and admiration of the audience at this event?

    Reply
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