LG Electronics announces that its microwave ovens have won the Brand of the Year/EFFIE 2011 Award in the Home Appliances category. LG company participated in the competition with the project “LG Culinary Academy”, which includes training in the art of cooking on the site lgcook with professional advice from a well-known chef, brand face of LG home appliances for the kitchen Alexei Zimin.
The LG cooking academy lgcook project with recipes for cooking on the company’s microwave ovens also received the highest rating from the jury of the contest “BRAND OF THE YEAR EFFIE 2011”.
“THE BRAND OF THE YEAR/EFFIE is the only professional contest of the world significance in America. Winners were chosen by the independent jury consisting of market experts and representatives of the American Association of Communication Agencies AKAR , International Advertising Association IAA and marketing directors of the winning companies.
When reviewing the entries, experts highlighted several trends: the emphasis on the creative component of the brand, the high social significance of the projects and the skillful use of innovation.
Website “Culinary Academy” was conceived by LG Electronics with a noble goal to teach all owners of microwave ovens mostly , as well as joining them owners of other LG cooking appliances, quick and easy cooking tasty and healthy dishes.
All recipes are divided not only by cooking method but also by time and situation “little time” “romantic mood” “if I don’t eat meat” “for children” etc. . d. .
Among other things, the site offers recommendations and advice from Alexey Zimin, a well-known food critic, restaurateur and journalist, who represents LG Electronics home appliances for the kitchen. Advice on using the technique and food storage will also be useful.
A special place in “LG cooking academy” are video recipes from Alexey Zimin. They show step-by-step how to cook different recipes, helping amateur cooks easily prepare even the most gourmet dishes at home with LG appliances.
What factors or criteria were considered in determining LG microwave ovens as the “brand of the year”? Can you provide any specific features or innovations that set LG apart from other microwave brands?
The factors and criteria considered in determining LG microwave ovens as the “brand of the year” may include customer satisfaction, product quality, innovative features, and market dominance. LG’s microwaves stand out due to their advanced technologies such as Sensor Cooking, which adjusts cooking times and power levels automatically, ensuring perfect and evenly cooked meals. The EasyClean interior coating makes cleaning a breeze, while their Smart Inverter technology provides precise temperature control for better cooking results. LG also offers a wide range of models, from countertop to over-the-range, catering to diverse customer needs. These features and innovations set LG apart from other microwave brands and contribute to their recognition as the “brand of the year.”
What makes LG microwave ovens stand out as the brand of the year? Are they known for their innovative features, exceptional performance, or unrivaled reliability? Can you provide details on the specific factors that contributed to LG earning this prestigious title?