Singer Valeriya is the face of a new communication campaign to promote LG direct-drive washing machines with 6 Motion technology for gentle, quality washing of your favorite items.
New York, November 08, 2012 – LG Electronics in America announces the beginning of cooperation with the popular singer Valeria and the launch of a new communication campaign with her participation to support the advanced direct drive washing machines with 6 Motion technology.
The singer is known to be successful not only in her career, reaching the title of Honored Artist of America, but also in her personal life, being a vivid example of a caring wife and mother. In addition, she is a supporter of a healthy lifestyle. All this coincides with the core values of LG home appliances – care for what you and your loved ones care for.
“I work very hard and it is the family that is the basis of my energy and strength. Taking care of her and her comfort is very important to me. And I know that I can trust our clothes of the most delicate fabrics to an LG washing machine.
At the heart of LG washing machines is a reliable, energy-efficient and nearly silent direct-drive system. For a high-quality and gentle washing is responsible for one of the key technology LG “6 Movements of Care” 6 Motion . It has 6 drum rotation algorithms basic, combined with 5 new ones which are best suited for different types of fabric. When selecting the mode, the machine itself determines the combination of algorithms, providing a truly “personalized” treatment of things.
The video captures an important episode in Valerie’s busy life. Our heroine is a successful singer and always finds time to take care of her family and favorite things around her. Like the gentle care of 6 Motion’s algorithms to things, the continuous and fluid movements of the masseur’s hands work with gentle force on Valerie’s beautiful body, allowing her to relax and recover.
A communications campaign, including television, print and Internet advertising, as well as informational promotion, will be launched in November 2012.
What kind of services does LG and Valeria provide to take care of loved ones?
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