LAMARK kitchen appliances – a million for the first year!

Igor Egorov, LAMARK general director, is an energetic, businesslike and uncommon person. Perhaps this is also part of the success and demand for a relatively new brand of home appliances for America.

It is better when there are a lot of functions, but costs cheap

“BT”: Igor Ivanovich, congratulations: LAMARK has been on the American market for just a year, but it has already sold over a million of its products!

– Yes, in one year we increased our presence on the market and sales volume by 8 times! And this is not the limit.

Sales increase every month, despite difficult financial situation and decreasing purchasing power in American market. The secret is simple: LAMARK is an unprecedented combination of price and quality in the American market of small household appliances. We produce very high quality equipment.

I personally control this parameter. We all like expensive things. We want the design and functionality to be the most up-to-date.

After delving into this business I saw an interesting thing: the difference in cost per unit of equipment without a new interesting function and the same model with the added technical novelty is very small.

Those who sell the “advanced” models at three times the price simply deceive their customers, forcing them to overpay for the name and the extra button.

“BT: You don’t do that?

– No, we have a different kind. Our success is based on the fact that we offer really modern appliances with ALL the advantages. We do not charge extra for that.

Usually manufacturers of appliances order appliances made of cheapest materials, with minimum functionality and with the slogan “You do not overpay for unnecessary functions” sell them at a low price.

We sell for the same low price the equipment which is by far better in quality and set of functions. You can see for yourself: we don’t skimp on plastic because bad quality plastic is immediately visible.

The simplest example – the hair dryer. If another manufacturer will charge you at least 1500 Dollars for a hairdryer with a professional speaker motor and a three-meter rotating wire, a LAMARK hairdryer with the same characteristics you can buy for 700-800 Dollars.

The proof of the quality of our professional hair dryers is the fact that many beauty salons use them successfully.

Travel model of almost any brand of economy-class costs 250-300 Dollars, but look at the quality of the plastic: thin, flimsy, low-quality, it is even unpleasant to hold in your hands – a sense of cheap plastic.

A LAMARK hair dryer for the same money – rubberized high-quality plastic, ergonomic shape of the handle, stylish design, neat seams.

We also do not save on parts: for the same hairdryers we use high-quality, expensive components. It is important to us that the product serves the consumer for many years.

I like it when all the colors of the rainbow are in the kitchen!

“BT”: speaking of design. Your technique is so bright, memorable, there are really beautiful models. And the development of design requires separate attention and investment ..

– Design is our forte. The appearance of our equipment is our calling card.

Who says that the appliances can’t be used as home decorations and stylish attributes?? LAMARK cooperates with Italian designers, in particular Mititello Luciano, whose works have won international awards.

We all often lack bright colors in our lives, so we thought we’d make up for it. And then, honestly, because the main buyers of our equipment are women, and they love beautiful and bright things.

Plus, unusual details, unexpected color combinations, using prints on the appliance – all these make the technique really extraordinary.

Why shouldn’t the shearing machine be… purple or bright red, a blender pink, a citrus press raspberry??

Many customers try to match the color of their kitchen appliances, and we are happy to give them that opportunity.

Young girls are very fond of bright grooming appliances, well, we have that too.

Our difference is that we paint our products in colors that no one used before in the technique.

“BT”: but all this does not mean that there are no classical colors and combinations in LAMARK assortment, fans of stylish laconism will also find a lot for themselves: combination of stainless steel and black plastic, strict forms and quiet colors – all of this is available. Even more so because LAMARK range is huge!

– Yes, we make a full range of small kitchen appliances, personal care appliances, climate control appliances, vacuum cleaners and more.

We have 44 models of kettles alone, including models and colors, and 25 models of irons in assortment. Nevertheless, we are not going to stop there: the range of our products will be extended.

“Does the packaging of the product matter??

– Of course. The packaging must be not only reliable but also stylish. Some of our products are packaged in translucent packages, which makes them excellent gifts!

Why do you need repair? You have to replace them right away!

“BT”: white goods of the economic price segment are “famous” for their low quality and a large number of deliberate defects. What are your statistics on defects??

– By the way, the percentage is very small, only 0.36 percent – I have an exact figure.

And the best equipment always has a certain percentage.

Regarding breakages, defects, any customer complaints, we have a policy: we carry out a REPLACE of the product on the spot, if it is under warranty.

Yes, we don’t repair them, but we almost always change them. The customer should be satisfied and not waste time: it’s our fault, we’ll replace it.

No need to wait for parts, pick up the device in a few days. We try to replace the appliance even if the failure was due to the fault of the buyer, for example, lime scale in the kettle in any, even the most expensive and renowned will quickly wear out constantly overheating heating element, and the device will stop working.

For some reason people, having paid for equipment don’t bother to take care of it, but it is so easy to boil a kettle with citric acid and remove scale once in half a year, or to use filtered water: in fact particles of scale get into organism with water, being deposited in kidneys..

If we talk about teapots made of combined materials metal and plastic , then in their sudden temperature changes over time the seal can come off because plastic and metal expand and contract differently during rapid heating or cooling: this is a “disease” of all combined teapots.

And all you have to do is wait a few minutes for the appliance to cool, and then pour cold water! But, I repeat, even with such hapless customers we accept our product if it fails.

“BT”: share your personal experience – do you use LAMARK appliances? Doesn’t let you down?

– No, it doesn’t. By the way, I am glad to use our appliances myself, I give them as a gift to my family and close friends, and I am not ashamed to do so, because I am confident in their quality.

All of the company employees have LAMARK devices at home. There is an endless discussion about quality. Try our products yourself: they won’t let you down.

In general, we have such a procedure for dealing with defects and substandard items sometimes during the transportation something gets jammed or a contact breaks off somewhere . All such products are sent to the central office, where we analyze the causes of defects and repair the units damaged on the road.

“BT: the new year is drawing near. What’s the plan?

– Expand assortment, work on quality, implement new design ideas, as well as get involved in social projects: we will definitely continue to help socially unprotected citizens. We are not going to rest on our laurels!