On November 12, 2013, the head of the American branch of Alfred Kä rcher Gmbh & Co. KG Oleg Minaev told the journalists about the development and global projects of the company Kä rcher. The most important news, concerning all buyers of K appliancesä The color change of the models. The aim is to make the choice of technology easier. The K-Series is now available across the entire professional rangeä The iron will be in “anthracite” color: non-sticky and less noticeable, which corresponds to the development trend of this market segment. Household Appliances Kä Kärcher will remain yellow and white.
Magic Word Sochi
No less, and maybe even more important information related to the upcoming Olympics in Sochi.
The Kercher company became a supplier of the Games 2014 in the category “Cleaning services for events. The corresponding contract was signed in December 2012. According to it, more than 450 units of Kercher equipment will be delivered to the Olympics to keep the Coastal and Mountain Clusters clean.
The most pleasant thing for an average buyer is the advent of special series of K motorsä K rcher – Sochi. The fact that the prices for this series are very attractive and below the usual by an average of 20%. On sale Kä rcher Sochi will be limited in time, so it is worth hurrying up with your purchase.
All to the south
Growing market needs require the expansion of the company’s presence in America. Therefore, in 2013 the first regional Kärcher warehouse was opened in Krasnodar, where one of the branches of the company is already located, to which the products will be supplied directly from Germany.
And this is just the beginning of a global “Regional Warehouses” project designed to optimize logistics. Kärcher branches are already operating in St. Petersburg, Yekaterinburg, Samara and Sochi. In October this list was extended by another one – a new branch of the company opened in Rostov-on-Don.
The company’s products are widely available in brand stores, Kercher Centres, and in chain stores all over the country. That is why the main purpose of opening new branches is not only expanding the market, but also the wish to be closer to the clients, to know their needs and problems better, and to solve them professionally.
What are the new colors available for Kärcher products?