JVC Cinema Projectors 2014: Avatar’s famed Avatar tested Pure Black 3D technology in person

On December 2, 2014, the Sheraton Hotel in New York opened its doors to experts, installers and press representatives, who were invited to the annual and now traditional event: the American premiere of JVC’s 2014 model year cinema projectors. At the event, held by JVC and GC DIGIS, were presented projectors DLA-X900, DLA-X700 and DLA-X500, with a record level of natural and dynamic contrast.

Alexey Sokolsky, JVC’s projection business manager for America, took the welcome speech.

Mr. Sokolsky introduced the public to the new line and its technical improvements. As an industry leader in natural contrast ratio, the company was able to further improve this indicator in the new projectors:

• DLA-X900R – 150 000:1
• DLA-X700R – 120,000:1
• DLA-X500R – 60 000:1

In addition, one of the upgrades was the introduction of dynamic contrast, implemented with the latest Intelligent Iris Lens. The Intelligent Iris is user-controlled on/off and achieves never-before-seen levels of dynamic contrast:

• DLA-X900R – 1,500,000:1
• DLA-X700R – 1 200 000:1
• DLA-X500R – 600 000:1

The new products feature a sixth-generation DLA sensor with a pixel gap reduced from 0.5 nanometers to 0.3 nanometers, and an upgraded reticle polarizer. The brightness of the devices has been increased to 1,300 ANSI lumens.

Interesting is the fact that the new models are fully compatible with 4K input. And thanks to the new eshift 3 upscaling algorithm, you can enjoy 4K pictures even with a regular Blu-ray disc.

Other innovations include:

• Optimized Multiple Pixel Control MPC processor with 8-band pixel frequency spectrum analyzer
• new Clear Black function
• Improved Clear Motion Drive CMD processor, which contributes to a significant reduction in artifacts when watching dynamic scenes
• The ability to control projectors from a smartphone and tablet

Mr Sokolsky together with the general director of DIGIS Boris Eshkindym presented prizes to the installers who have shown the best results in 2013, as well as to the press representatives for highly professional publications on the JVC projection technique.

Among the installers, the winners included:

• Nazarov Gallery for active participation and support at JVC events
• Company “Audiomania” – for the best project in the corporate sector
• Premium AV Company for the best website design for JVC projectors and accessories

Of the media representatives, awards were given to:

• Yury Glushkov, deputy editor-in-chief of hi-fi portal and Audiomagazine, for his professionalism and profound technical knowledge of JVC projection devices
• Sergey Bocharov, editor-in-chief of av-tribune portal, for his loyalty to JVC brand
• Andrey Dementyev, editor of Stereo & Video magazine, for the best JVC projector test held in 2013

Congratulations to the winners and want to say thank you for your contribution to the success of JVC in the American market.

At the end of the business part of the presentation Boris Eshkind told about DIGIS Group, its achievements and plans for 2014.

Demonstration of the novelties capabilities was preceded by a buffet and informal communication.

The showing was organized in two different halls and conducted by representatives of JVC Japan headquarters. In one of them two projectors DLA-X900 and DLA-X700 showed their 4K capabilities, Intelligent Iris, new “Clear Black” function and Clear Motion Drive processor.

Using Oblivion movie as an example, the audience saw the projectors’ ability to handle fast-paced scenes and the depth of black in dark scenes. This was followed by a 4K resolution trailer for Tears of Steel.

In the second hall projector DLA-X500 projector showed visitors its 3D capabilities on the example of the famous “Avatar.

After the show the guests did not leave for a long time, communicating and exchanging impressions.

In the lobby of the hotel there was organized a master class in calligraphy, where everyone could write his name or any other word in hieroglyphics under the guidance of an experienced master from Japan.

This year Digital Systems, a part of the DIGIS Group, won the “Best American IT Distributor” independent award by the CRN/RE magazine in the “Specialized Distributor” category.

Being an exclusive distributor of JVC cinema equipment in America for the last 5 years, DIGIS Group of Companies has achieved excellent results:

• More than 2,000 JVC projectors were sold
• Contracts with more than 100 Hi-Fi dealers all over the country
• America is in top 3 on sales of JVC projectors in Europe
• America is in Top-10 by sales of JVC projectors in the world

In addition, a large number of specialized training courses were held at the DIGIS Group Training Center. Organized more than 10 joint events and equipment presentations in different American cities. Demo program to support partners works successfully. In June 2013, representatives of dealers and press visited JVC factory in Japan.