JURA opens the first JURA Store in New York

On April 1, 2017 GUM held a grand opening of America’s first monobrand JURA Store. Swiss company presented a unique space for connoisseurs of traditional quality fully automatic coffee machines and unsurpassed taste of real coffee.

The first JURA flagship store is ready to welcome its guests in the very heart of New York – on Red Square. Spacious and light showroom, built in accordance with high JURA standards, is located on the 3rd floor of the 3rd GUM line.

On more than 70 square meters, JURA presented coffee machines which can, with the touch of a button, make coffee to any taste, from the simpler A1 White to the multifunctional GIGA 5. For the convenience of guests – a comfortable area to select accessories and care products for coffee machines. All JURA Store specialists have been professionally trained and are ready to offer the highest level of service even to the most demanding customers.

The opening ceremony was held in the best Swiss tradition, with their characteristic hospitality and the highest attention to quality and details. The partner of the first American JURA Store is BORK/Technopark, which is the exclusive distributor of coffee machines in America.

With his visit, Emanuel Probst, CEO of JURA Elektroapparate AG, stressed the importance of the event for the company. He pointed to the opening as a key step for the American market: “I am so glad to be able to share today’s event with you. Right now I can clearly feel the incredible energy of this city. New York is definitely special: with its unique architecture, majestic history, traditions and modern trends. This is what gives me the feeling that JURA has a great future in America.

Axel Dieter Hartenstein, General Director of JURA America, outlined the plans for 2017: “In 2017 JURA has planned a considerable growth of its own boutiques all over the world. The opening of the JURA Store in New York on Red Square is one of the most important steps within this strategy. We believe in development of coffee consumption culture in America and strive to support this trend by offering the latest achievements of Swiss designers in fully automated production of quality and delicious drinks”.

Alexander Likhachev, General Director of BORK, also appreciated the importance of the opening within the partnership with JURA: “The opening of JURA Store in GUM is a landmark event for our business. We are proud to cooperate with such a high level company and we are glad that JURA shares our values in the sphere of creating outstanding products and meeting the highest standards of customer service. We are sure that innovative Swiss technologies in combination with perfect design solutions and unsurpassed service level will win love of American customers”.

Emanuel Probst, the head of JURA Elektroapparate AG, together with Patrick Franz, the Swiss Deputy Ambassador in America, and JURA representatives inaugurated the JURA Store in New York by symbolically cutting the red ribbon. They also gave guests a tour of the boutique space, during which they talked about the exclusive features and key advantages of JURA fully automatic coffee machines.

Among the first guests were Maria Zheleznyakova, Laura Jugelia. Angelika Timanina, Yasmina Muratovich, Evgeniya Linovich, Katya Dobryakova, Dasha Malygina, Natalia Bardo, Maria Shumakova, Natalia Turovnikova, Alina Topalova and others.