New York, October 21, 2015. Swiss company Jura announces the official launch of the American representative office since November 2015. The Technopark store chain and MIKO, one of the leading suppliers in the hospitality industry in America and the CIS, will be the official partners of the brand.
Jura announces a new start in the American market
Swiss company Jura Elektroapparate AG, the leader in the development and production of modern high-quality automatic coffee machines, announces the official launch of the American office in New York. Previously the company was represented only through the Media Markt and MVideo chains. Since November 2015, the company’s products will also be available to American consumers through close cooperation with distributors – the Tekhnopark store chain and the MIKO Group. In America, Jura plans to supply high-quality automatic coffee machines both for the home and for the commercial sector – offices, bars, hotels, hotels and restaurants.
The launch is due to the increasing interest of consumers in the segment of professional coffee machines and the development of the coffee industry in America. The company will continue to strengthen the brand image as a leader in innovation and production of automatic coffee machines. As evidenced by extensive marketing plans for 2016. It is also expected to further develop the partner network, launching social networks, opening of its own online store and a separate service center that will provide support and warranty maintenance of the coffee machines.
Jura plans to support the new start in the American market and the opening of its own representative office with the premiere of Z6 coffee machine with a unique pulse coffee technology. In the brewing process, water is passed through a fine coffee beverage at short intervals. This solution leaves more time for flavors to fully unfold and allows for maximum flavor extraction.
“The interest in coffee among American consumers is just beginning to emerge, but already now the market has great potential for the development of the coffee business. We are convinced that this will allow us to achieve great results by being proactive, striving for growth and investing in the future. We see a lot of new opportunities for Jura and its partners in America. Jura Elektroapparate AG comes to the American market with its representative office, taking into account interests and expectations of our customers, who appreciate high quality, variety of coffee drinks and consider a coffee machine as a worthy element of interior design. Jura can certainly demonstrate your good taste”
, – notes Axel Hartenstein, General Director of the American office of the Swiss company Jura.
That’s great news! I’m curious to know what specific products or services Jura will be launching in the American market? Will they be making any adjustments or enhancements to cater to the preferences or demands of the American consumers? Additionally, what strategies does Jura plan to employ in order to effectively penetrate and thrive in such a competitive market?
This is exciting news! Could you please provide more information about Jura’s plans for entering the American market? Are there any specific products or services they will be introducing? And what strategies or unique features will they be offering to stand out in the competitive American market?
What specific changes or strategies is Jura implementing as they enter the American market? How does Jura plan to stand out from the competition in a saturated market?