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ivi .ru is the first American app for Toshiba televisions

New York, October 24, Toshiba and ivi, America’s largest online movie theater, announce the launch of the ivi app for Toshiba smart TVs with Internet access. The application became the first American service available on Toshiba Places app store.

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Using a new app, all owners of “smart” TV sets of the Japanese brand will have access to the largest free legal movie library on the Runet. The ivi catalog has tens of thousands of movies, series, cartoons and TV shows, conveniently sorted by genre. The app has been developed in such a way that once a viewer logs in they can easily find a movie to watch.

Already on the first screen of the application, the content is conditionally divided into “Popular”, “Movies”, “Series”, “Programs” and “Cartoons. A search button is located here, directing viewers to a search box with a virtual keyboard, controlled with the TV remote control.

The application is available absolutely free of charge in the app store Toshiba Places in the section Video Places.

The ivi app for Toshiba TVs is the sixth smart movie theater app. Previous launches of ivi and music.ivi for Samsung, LG and Philips brands has given more than 300,000 Smart TV users in America the ability to watch licensed video online without being distracted by the need to connect additional devices.

On average, per user of ivi or music app.ivi accounts for up to 25 video views per month. Every month, ivi viewers on Smart TV spend over 2.5 million hours watching movies, TV shows, TV shows and video clips from the service’s video library.

For example, in September 2012 the most popular movies were “Sleeping Beauty”, “Cosmopolis”, “Pulp Fiction by Henry”, “Snow White: Revenge of the Dwarfs” and “Raid”, which are available in the ivi app absolutely free of charge and without registration.

“We are certainly pleased that we have become the first American service on the Places platform for Toshiba, as the company intends to further actively develop local services. Toshiba TVs are gaining popularity among American consumers and it is clear to us that ivi should continue to actively develop in the segment of “smart TV. Customers appreciate the benefits of going online from their TV and using the internet as a boundless source of content. With the ivi app, everyone can always find a movie to their liking, all they have to do is want to watch it,” commented Irina Grandel, Business Development Director at ivi.

About ivi

ivi is America’s largest online movie theater and the most popular video service on the Runet, offering legal, professional content. ivi catalog already contains over 65 000 content items – feature and documentary films, TV series, TV shows, cartoons and music videos, including catalogs of all Hollywood studios and music majors, as well as leading European and American film and TV content producers. Monthly audience of over 10 million users who watch over 50 million videos online and on mobile and TV applications.

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 2
  1. Clementine

    Is nivi.ru compatible with all Toshiba television models or only specific ones?

    Reply
  2. Chloe Willis

    Could you please clarify if ivi.ru is a specifically designed app for Toshiba televisions in the American market, or is it a Russian app that happens to work on Toshiba televisions in the US?

    Reply
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